If you are out to kill your image as a professional in your industry then go to a Business Networking Event with the sole intention to strong-arming everyone you talk to into buying something from you. Yep, high-pressure selling at a social business event would be like a gunshot to the head of your professional image..or […]
Seems 2018 was the year of the influencer marketers…or at least that appears to be who consumers react to the most. As social media becomes a more integrated part of our lives, influencer marketing has exploded. Consumers are turning to their favorite local LinkedIn influencer, Twitter personalities and YouTube stars for recommendations on purchasing decisions. This makes […]
As a business coach, mentor and executive I attend a lot of “Get-To-Know-You” type of meetings. Over the past year, it has become clear many business people today are not aware that every initial meeting they have with someone they are being sized up. This got me wondering why so many of the people I meet in […]
After talking to my doctor about my neck and back pain I found me jockeying my heavy briefcase for 40 years was the root cause. Here I was thinking stress was what was causing the pain. The solution? An eBag professional briefcase backpack. Why eBag? Have you shopped for backpacks that don’t make you look […]
Here is a great article on 3 Reasons Influencer Marketing is Not Performing Well The debate will go on forever between the benefits of developing your own social media influencer and find an existing influencer who is already influencing the market you are in. Training an employee to become an all-around representative would be more cost-effective. However, […]
Yes, another year has gone. In some ways that is a relief and in other ways I pause to think about how many more of them I might have left. Last week I had coffee with one of the ’30 Somethings’ I mentor and she was going on about how 2019 would be the 3rd year […]
During my journey back into Affiliate Marketing, I have found Flex Offers has one of the easiest to understand Affiliate Market Platforms. They have a very easy dashboard and applying for advertisers is made very simple and they have plenty to choose from. I found it refreshing that the more modern Affiliate Marketing platforms are giving […]
A true social media influencer takes what they do seriously and engages with everyone and everything anywhere. This means social media influencers have to have both online and offline social skills. Not only do they need to know how to tell a story and engage with everything online they also need to know how to […]
Really? You really need me to tell you WHY you need to sign up for my Newsletter??? You would think that after 15 years of posting blogs here you would figure out that even though my grammar is sometimes awful the content is good and from time to time I do have something awesome to […]
Sometimes it is hard to tell if your business is offering a service or if the service you offer is a product. Either way, you need to pick one and stay with marketing it as a service or a product. Nothing confuses a consumer more than trying to figure out from your business name and tagline […]
