If you are online in your marketplace building relationships and being involved in your community, then you know what I am talking about with I say someone is using Coattail Marketing. There is a lot…I mean A LOT..thousands if not millions of people starting online businesses or offline businesses that need a strong online …
Is the Slow Down in the Tiger Craze Hurting Golf?
In today’s Billings Gazette, article titled.. Golf club optimistic about avoiding foreclosure staff writer TOM LUTEY, reported that the 52 year old.. Lake Hills Golf Club, facing foreclosure auction at month’s end, should be able to avert the crisis. Phillip Dahl, the Lake Hills Golf Club …
Where is the Money in Golf?
I have frequent discussions about what I do with many people and sometime during this talk I will be asked.. Where is the money in golf? My short answer is..”In the Pockets of the golfers of the world.” Surely, the golf consumer and golfer who plays golf is …
The Most Over Used Term in Social Media
Like most consultants and devotees of social media I am out here to listen and to learn. However, there is a lot of noise from what seems to be a large number of people trying to come up with unique ways to set themselves apart by using words to describe things and stuff in business […]
Social Media: Misunderstood in Golf Industry
With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]
What Private Country Clubs Will Have to Do to Survive
Several questions arise when discussing today’s Private Country Club’s survivability. What is causing Country Clubs to fail? What can Country Clubs do to avoid bankruptcy? What is the attitude towards Country Club lifestyle by the next generations golfers? Just to mention a few. I discussed most of this in my recent blog..Why Are Country Club […]
Shoring Up Your Business with Golf
As is the case with most social functions I attend, the conversation about a business’ environment and economy generally takes center stage. Last evening’s dinner discussion at the club was no exception. For me these gatherings are times for me to listen to what others are saying. Having lived and survived more difficult business …
Turn Up the Innovation Dial in Your Business
I was having dinner this evening with a table full of friends and clients and as is always the case the focus of the table’s conversation eventually turned to everyone wanting to know how my new business, IBGS, is doing. Since the majority of my social and business acquaintances are business owners or executives of […]
Professional Golf Tour Players: Who Are Their Customers
When it comes to killer questions the one I was asked last evening has to be one of them.. Who are the customers of the PGA and LPGA Tour Players? Good question, right? And this one needs to be discussed in somewhat detailed and not jump forward to any …
5 Things on Business Golfers Minds
I talk to a lot of golfers. Most of them are in business or forced out of early retirement, but there are many who just play golf recreationally. Everyone of them have a lot on their minds dealing with both golf and business related matters. Here are the Top Five Things on Business Golfers Minds. […]
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