It concerns me that over 85% of my readers have little if any experience in Operations Management. Since there is such an alarming number of business people who lack operations management experience, I’ll focus on some of reason of what caused that to happen and what can be done about it.Definition:Operations management refers to the administration […]
Over the past 20 years there has been this big push by many business executives to appear to their peers and consumers as being extremely ‘Different’. Many feel they achieve this by creating an extremely ‘Creative’…or what they think is creative… job title. You’ve seen them..the business card with the title of Minister of Awesomeness…Director of […]
I recently became a part of a project SyncLab Media that is involved with its efforts to grow it’s business as a video centric digital marketing agency. I’ll be unveiling more information on this project over the next few months. One of the many things I have been asked by the new team of business executives […]
If you have noticed, there is a lot of talk about digital marketing. What is Digital Marketing? Definition Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic […]
If you are in business, especially in a sole proprietor situation, then you more than likely have attend a Business Networking Event. If you haven’t, maybe this will help you understand what you are bound to witness when you do attend one. There is one thing for certain, being in business for yourself is not […]
Why are more businesses avoiding doing anything during the 4th quarter of the year? This is the question I have asked many business owners. The answers I receive are concerning. Why Do Businesses Do This? For more and more businesses it is becoming a normal business practice to avoid launching any large marketing campaign or accepting meetings for sales push after […]
In a recent conversation with a corporate executive on their digital marketing strategy the subject of the high cost of customer service came up. What caught my attention was the mention of their ‘disposable customer base’. Back in 2009 I wrote a blog on how large businesses adopting a disposable customers attitude. It seems I might need to revisit what […]
It is no surprise for me to see a large number of the digital marketing professionals moving into niche marketing positions. The question I have …Is that a Smart direction to take?. Marketing in The Wrong Direction I am starting to see people taking on positions as marketing directors or even becoming the owner of a business that […]
I really never realize the value of my 32 years of business experience until after I retired from corporate America and ventured out to become an entrepreneur. Little did I know at the time while I was solving major business crises for the corporate world that those same crises would repeat themselves frequently in the new world of small business. […]
It was brought to my attention there are a few studies currently being done on if there is a real need for businesses to be everywhere online verse being on just one social space. Operational Marketing Though I was not privy to any of the figures on the studies, and of course I’m locked down by […]
