Ever wonder why so many people you meet online then maybe weeks later meet in person to find they are totally different people? This happens all the time and the people who built their online reputation to appear to be an “influencer” have a real hard time being themselves online. Social networking online has been around […]
Since 2000 the growth in the executive office suite centers has expanded immensely. Why? Probably due to corporate America dumping its mid-level management teams. There were a lot of good, smart, energetic and entrepreneurial junior executive managers flushed into the business world in a very short time frame. To survive, most of them, like me, […]
Really..what does it take? What the heck is a social media influencer? Is it really worth being one? Does being a social media influencer come with an expensive price tag? A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade […]
Nearly every day I get a message for a fan say… I need to tell you something! Sometimes it is good…sometimes it is not, but most of the time what people want to tell me is stuff you…the business owners, executives, marketing directors, and social media influencers…really need to know. Why? Because these people are […]
The most ignored part of every business is its operations. Why is this? Because it is the hardest part of the business to do. It also is the least glamorous part of the business. Operational Focus Needed Everyone sees the salesperson or CEO of the company. Not many ever see the men and women sitting […]
Since 2015, clients have asked me to evaluate the value of the small business social network AlignAble . I will have to say I am surprised it has made it this far. It started out being hammered as a Spammer and as all new sites always experience, had some bugs that did not help their PR. But […]
Did you know blogs and blogging have now been around for over 20 years? Why are you not Blogging? How many times have you asked yourself this question: Do we still need a company blog? I figure I have myself that question nearly everytime I get writer’s block..which is about every day. Google Plus, Twitter and […]
Most people, when left to assume something, will assume the worst instead of the best. I’m sure there is some scientific study performed by some think tank that will confirm this is true..that is if I assume the positive result. However, assuming a video-centric digital marketing strategy is very expensive would be a positive assumption. But, […]
You have a business problem but no solution. I have a solution to your business problem. It would appear we need to get together to talk about me consulting you through the problem to finding the solution that best works. The question then becomes, what is the value of my knowledge? My Value For […]
There are very few people in the business world who have actually one thing to do as part of their job. History of What You Did Use to be, say 20 years ago) someone would hire on at a company, or take a position with a firm, to focus on one aspect, or function, of […]
