No, really, how does one go about telling someone that everything they are doing on the internet is not what they need to be doing and not come across as a being a butt? (Or asshole, as most people will see you as being.) If you have been on any of the social or business […]
How to Protect Your Professional Image
Over the past 3 years, we have had a concerningly large number of business leaders come to us after nearly ruined their image as a professional in their industry. Most of the negative image was the result of posting very poorly produced videos. The rest of their negative image came from how they tried to […]
Why a Digital Marketing Strategy Should be Considered an Asset
From time to time I get involved in discussions on the subject of Mergers and Acquisitions. In this uncertain economy we live in today many business owners are looking to merge, sell or in a few cases, purchase a business. In my discussions with business owners looking to sell or merge I am finding it […]
When Co-Working Space Doesn’t Work
Generally, any small business could work out of any of the hundreds of Co-Working Open Space facilities popping up around most metropolitan cities. However, there comes a time when every business’ workers…including the executives…will need their own private space to get their work done. SyncLab Media has been working since 2013 to help Co-Working centers […]
Professional Image Includes Where You Work
I get feedback nearly daily from business people who come to SyncLab Media on their trek through what seems to be a quagmire of digital marketing consulting agencies officing in co-working space. The things we hear most has to do with the lack of concern other digital marketing agencies have with their brand image and […]
What Does Your Website Say About You?
This is a very good question that many businesses really do not take seriously. I’ve been in digital design marketing since the mid-90s and before then, 20 years of using the old layout out graphic designing advertising. Over the years I have been amazed at the number of businesses that don’t get how important their […]
Does Your Personal Image Matter Professionally?
I still see on LinkedIn, and Now Twitter, this question on the need for a clean professional image being needed in today’s business casual approach to doing business. Appears the Homeless Look is not giving the newly Publically Owned businesses the look their consumers…and stockholders…want to see. The consumers are not only taking back the […]
Freelancing vs Partnering
I am frequently asked by the many Freelancers of the business world if it would be better if they just partnered with a small group of synergetic individuals instead of roaming around constantly having to sell themselves. My answer leans towards developing a Partnership with others who provide more sustainability instead of the rat race […]
Business Operations: The Special Forces of a Business
Sometimes I refer to a company’s operations as their Speical Forces because in many ways they have to be. I know I had a number of occasions during my career as an operation manage to team up with the rest of my organization to run covert operations against a formidable foe in our corporation…the Marketing/Sales […]
Inspirational Marketing is Not Working
You have seen them…the quotes someone sent to you to inspire you. …but for what? Do these inspirational posts to Twitter and LinkedIn mean anything or they just more of the growing Click Bait? Are They Needed? I can only imagine that there are recipients of the thousands of inspiring messages or there would not be so […]
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