There is only so much wringing of the hands while worrying about how you are going to restart your business you can do before you wear the skin off. And, sitting around holding your head in your hands worrying about where the revenue is going to coming from to pay the bills is not helping […]
If you are a LinkedIn veteran like me you definitely have noticed since the COVID-19 pandemic the increase of LinkedIn users’ content. I would say LinkedIn is getting noisy! Naturally, with so many people currently hunkered down at home observing the lockdown, there is going to be a conversion of energy previously spent on personalized […]
Short-form videos make for perfect forms of video marketing. They can be a great way to deliver information to your potential and existing customers. What’s a short-form video? A Short-form video is less than 10 minutes. Videos longer than 10 minutes is considered long-form. The Social Media Examiner reports the reason short-form videos are so […]
Every day that goes by during this COVID-19 pandemic, shared workspaces (formerly known as co-working space) are learning something new on how to deal with not spreading the coronavirus. Will what they learned or were told to do, be forgotten once the virus is under control? Or will what they put in place be part […]
Which is better?… Being Early or Arriving late? President Dwight D. Eisenhower, who led the Allied forces to victory in WWII, was famous for his “when-to-arrive-for-a-meeting” philosophy. “If you weren’t 10 minutes early for the meeting, you were late.” I know over 60% of you probably never heard of Ike or even he was the supreme […]
I frequently wonder if the business people on LinkedIn who buy into one of the multitudes of Business Lead Generation Programs realize the negative image created from the automated messages that are generated when someone accepts their invitation to connect? Or is the .01% of the positive responses they receive from the auto-generated messages worth […]
Business Networking Groups! Do they work, or not? Way back in 2009 I posted a blog called 21 Business Networking Tips. Yes, I have been around that long and most of the tips are still applicable. Even my statement on using Facebook back then was advisable. Now I am asked if Business Networking Groups work? […]
In a recent INC.COM article, Tom Hanks talks about connecting with people isn’t about selling them something. Naturally, marketing is related to selling someone something. However, there is a need for businesses and brands to get to know who it is they are selling before selling them something. Tom Hanks always does a great […]
There are a few things I…and I suspect a few million others of us…would like to see less of on LinkedIn. There have been a lot of good things LinkedIn has done over the years…like Groups, Showcase Pages and of course LinkedIn LIVE. All of which have improved the platform to become the #1 social […]
The role of the Executive Producer is to oversee the work of the producer on behalf of the studio, the financiers or the distributors. Know the Difference in Good and Bad Video Projects Executive Producers must be able to identify commercial, marketable projects. They will ensure the video is completed on time, within budget, and […]
