If you have noticed, there is a lot of talk about digital marketing. What is Digital Marketing? Definition Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic […]
If you are in business, especially in a sole proprietor situation, then you more than likely have attend a Business Networking Event. If you haven’t, maybe this will help you understand what you are bound to witness when you do attend one. There is one thing for certain, being in business for yourself is not […]
Why are more businesses avoiding doing anything during the 4th quarter of the year? This is the question I have asked many business owners. The answers I receive are concerning. Why Do Businesses Do This? For more and more businesses it is becoming a normal business practice to avoid launching any large marketing campaign or accepting meetings for sales push after […]
In a recent conversation with a corporate executive on their digital marketing strategy the subject of the high cost of customer service came up. What caught my attention was the mention of their ‘disposable customer base’. Back in 2009 I wrote a blog on how large businesses adopting a disposable customers attitude. It seems I might need to revisit what […]
Seems many businesses are still struggling with the need to for developing a solid digital marketing strategy. Many are still holding on to their view of social media as being just a fad. As a result they will attempt to skirt the need to fully commit to a solid digital marketing strategy. Two Reasons a Business’ Digital Marketing Strategy […]
Today the term Search Engine Optimization means something different than what it meant as little as three years ago. Using the term SEO in a sentence use to be for only a few people who really knew how SEO actually worked. Back then knowing about SEO was the secret handshake needed to becoming a member of the SEO private club that only […]
A number of years ago I wrote a blog that took a whimsical look at things people did not know about me. It turned out OK, but it never really told people who I am and what I do or why I do what I do. I hope from what comes next you either confirm […]
OK, so you have someone in your Google+ Stream who has the potential of being awesome but they seem from their comments they don’t know exactly how social media really works. Kinda reminds me of the little lady who is in the Esurance Commercial who is posting photos on her wall at home thinking she is […]
Google+ Notifications are one thing, but what about the mega volumes of Hashtags?? My now you have seen the infamous ‘Hashtag Video’ and seen Hashtags being used nearly everywhere in the social spaces. If so, then you more than likely are starting to see the many status updates in the Google+ stream using dozens of Hashtags. If not, […]
Knowing over 85% who are out on the internet for more than a few hours each day are use Google+ as their main source of quality content and conversation, I would take it they deal with the menacing high volumes of G+ Notification when they +1 or comment on a G+ post. This issue would […]
