Seriously! Where the heck does one go to find someone who is interested in partnering in business? Millions of people are wanting to know. Normally, partners in business are attracted to each other through personal connections and friendships that have developed over a long period of time. But, what happens when a company needs another […]
You cannot market what you cannot deliver and you cannot deliver what you make without marketing. So which comes first? Answer: Operations always comes before Marketing. “Operations management is a fundamental part of any organization.” Operations Management for Dummies Many startups founded by sales driven individuals quickly hit a wall the first time someone asked […]
If you are in business I’m certain this has happened to you… An appointment was hastily made a few hours ago with someone who REALLY needs to meet with you right away. However, that person either never shows up or arrives 30 minutes late. Of course, when you finally hear from them, they casually wave off […]
Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
In 2017, It is expected YouTube will become the first place people go to search for everything. Google will become a close second choice. So, how important is YouTube to your business? If consumers are truly consuming the content from videos at the rate all of the stats are showing, then YouTube is massively important to […]
Yeah! Appears more companies are starting to finally realize the “Open Workspace” office environment is anti-productive. I have seen a number of reports, the most recent from Lindsey Kaufman of the Washington Post, on how the ‘Open Office’ and ‘Bully Pin Workspace’ trend started by companies like Google back in the 80’s is finally proving to […]
In today’s culture of “Let Me Check This Out” the first place everyone goes to validate if a business exists is the internet. If your business does not come up looking good on a Google Search potential clients will just move on to one of your competitors who has a more robust digital footprint. […]
Like so many of my peers out here in the great world-wide-web, called the Internet, tend to lose ourself on what we really are out here to do. I’ve been blogging since 1999 and since then have retooled, reinvented, remodeled and reengineered myself over 15 times all in an effort to keep focused on why I blog. […]
From time to time a question pops up related to a business owner’s feeling the money they spend on a social medial community manager is wasted if their promotional content is not posted at the exact time the majority of their consumers are online. The question being asked..do we need to be present online at the […]
So why does ever business need an operations manager? Doesn’t the owner, or founder, or creator, know how to operate their business? Isn’t hiring a marketing and sales director more important than hiring an operations manager? All of these questions are good ones and ones I am asked nearly every time we consult with a […]
