I know there are a lot of you who are using smartphones to produce content for your brand really don’t like being told anything about how you are using video in your digital marketing. That is just human nature. And many more of you usually blow off all constructive or corrective criticism you really do […]
Today, hearing that someone’s office is at a shared workspace is not that strange. These new collaborative environments, called shared workspaces or coworking offices, actually take many forms and are used in many different work environments. Some are used virtually, while others are actual physical spaces. In some forms, more than one person utilizes the shared […]
Asking me what you did wrong after I say… “No Thank You” …to your unsolicited message on LinkedIn really does not help you close the deal. I get messages on LinkedIn nearly every day from people wanting me to take a minute of my time to chat about how THEIR program will generate Business Leads […]
A little over 4 years ago I spent an entire week deleting over 7000 of my LinkedIn connections that I did not know or were in other countries. My new goal was to only keep LinkedIn connections I knew personally or are were located within 30 minutes of my office. Why? I have never bought […]
According to Forrester Research, A Minute of Video Is Worth 1.8 Million Words. This makes me wonder how many million more words a poorly produced videos generate? As part of my job, I view a lot of videos produced by other people and agencies. What I have found is roughly over 80% of marketing videos, […]
I really find it strange there are still a large number of people on LinkedIn who fell having thousands of connections is a validation of their popularity. Social networking has changed. Being popular on LinkedIn is not how many connections you can make. Being popular on LinkedIn today is having connections with people you can […]
