In a recent INC.COM article, Tom Hanks talks about connecting with people isn’t about selling them something. Naturally, marketing is related to selling someone something. However, there is a need for businesses and brands to get to know who it is they are selling before selling them something. Tom Hanks always does a great […]
What Consumers Would Like to See Less of On LinkedIn
What It Is to Be An Executive Producer
The role of the Executive Producer is to oversee the work of the producer on behalf of the studio, the financiers or the distributors. Know the Difference in Good and Bad Video Projects Executive Producers must be able to identify commercial, marketable projects. They will ensure the video is completed on time, within budget, and […]
How to Make Your Relevance More Relevant
I am asked frequently by influence marketers how they can become more relevant in their industry. How Popular Can Someone Be? I find it rather humorous to be asked by someone who obviously influences a large number of real people to become more influential. Attempting to be more relevant is a problem in itself. It […]
Why Your Focus Should Be On Being Local!
How are you to know if you can trust someone if you can’t be in the same room with them? This is the issue many businesses are facing when they attempt to market to consumers outside their local scope. Skittish Market Prevails Consumers are getting very skittish about who they are talking to online. They […]
How To Tell Someone They Shouldn’t Be Speaking in Public?
Blogger Burnout: It Is to be Expected
The Power of LinkedIn
I’ve been using LinkedIn since it was launched in May, 2003, which today is the most Powerful of all social media.. The Power of LinkedIn In the beginning, LinkedIn was just another attempt to gather together people managing or owning businesses to form a social network for them to talk to each other. LinkedIn has […]
What Have You Contributed to Life Today?
Time to Get Back in the Saddle
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