From time to time I get involved in discussions on the subject of Mergers and Acquisitions. In this uncertain economy we live in today many business owners are looking to merge, sell or in a few cases, purchase a business. In my discussions with business owners looking to sell or merge I am finding it […]
Old School Audio Blogging or New School Video Podcasting
There is no argument on the tremendous popularity towards podcasting has today. Nor, is there any disagreement with the need for marketers to do more than post content. Do What Consumer Want Podcasting has been around since the 1980’s when it was called Audio Blogging. The term Podcasting came about in 2004 with Apple’s launch […]
When Co-Working Space Doesn’t Work
Generally, any small business could work out of any of the hundreds of Co-Working Open Space facilities popping up around most metropolitan cities. However, there comes a time when every business’ workers…including the executives…will need their own private space to get their work done. SyncLab Media has been working since 2013 to help Co-Working centers […]
What Happens When You Avoid Using Digital Marketing
What I find amazing has to do with the large percentage of experienced executives who lack any understanding of the importance of digital marketing and how to use it. I meet with a lot of business leaders each week. I think my record is 12 meeting in 5 consecutive business days. Over the past five […]
Why Businesses Need to Start Thinking Long Term Video Marketing
How long does Video Marketing Last? Forever!!… would be too simple of an answer. Long Lasting Video Marketing A video can last as long as the message or story being told is still relevant. However, consumers are very demanding and get bored very easily. Shoppers will no longer tolerate the same Old Video they have […]
LIVE Streaming Video Marketing Launched at SyncLab Media
For marketers in Dallas, things just got a little more REAL. SyncLab Media launched its LIVE Streaming Video Marketing Subscriptions Plans. The Live Streaming production will be done in their new studio located at the Venture X Workspace by the Galleria in North Dallas. Statistics 78% of online audiences are already watching video on Facebook Live. […]
LIVE STREAMING: You Have to be Consistent
In case you have not noticed it yet, LIVE Video streaming is taking over social media. In most cases delivering your message LIVE to YouTube or even Facebook is a good strategy. However, producing the One-Off Live Stream Video could work against your branding. Being consistent with when you broadcast LIVE content is the secret […]
What Else Is There To Say?
I am asked, nearly every day, to explain why Video Marketing is so important. I have even shown people videos that explain why videos are important. Even after that, I am still asked…sometimes by the same person…why they should invest in video marketing? What Else can I say? If your business is not investing a […]
Professional Image Includes Where You Work
I get feedback nearly daily from business people who come to SyncLab Media on their trek through what seems to be a quagmire of digital marketing consulting agencies officing in co-working space. The things we hear most has to do with the lack of concern other digital marketing agencies have with their brand image and […]
What Does Your Website Say About You?
This is a very good question that many businesses really do not take seriously. I’ve been in digital design marketing since the mid-90s and before then, 20 years of using the old layout out graphic designing advertising. Over the years I have been amazed at the number of businesses that don’t get how important their […]
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