According to Forrester Research, A Minute of Video Is Worth 1.8 Million Words. This makes me wonder how many million more words a poorly produced videos generate? As part of my job, I view a lot of videos produced by other people and agencies. What I have found is roughly over 80% of marketing videos, […]
How to Not Get Caught Up in the LinkedIn Popularity Game
I really find it strange there are still a large number of people on LinkedIn who fell having thousands of connections is a validation of their popularity. Social networking has changed. Being popular on LinkedIn is not how many connections you can make. Being popular on LinkedIn today is having connections with people you can […]
Why Shared Workspace May Not Match Your Brand’s Image
Does Pricing Always Determine Who’s Best?
Does hiring someone who works cheaper, or provides a service you need at a lower price, do the best work or provide the best service? This question is asked by every business who struggles with establishing their product and services pricing model in a competitive market. Those businesses who go for the lowest bid work […]
Videographer or Filmmaker
The question we were asked recently was… What is the difference in a Videographer and a Filmmaker? There is a significant difference in what a videographer does and what a filmmaker does. AND, an even larger difference in who SHOULD be calling themselves a Filmmaker verses a videographer. There are many videographers today calling them […]
When to Make Adjustments to Your Business Operations
I really enjoy my supporter’s recognizing the value of my operations management experience. When Is It Time to Make Adjustments to Your Business Operations This question on when to make a change in your business’ operations come up frequently, especially during our talks on building their video-centric digital marketing strategy. Change is tough to make […]
Biztini Podcast Goes to Video
The Mistakes Being Made on LinkedIn
I do not consider myself a LinkedIn Expert, but I am a slave to consumers viewpoints. From what I am seeing, and being told, there are a lot of marketers making a lot of mistakes with what they post content on LinkedIn. Actually the mistakes I am seeing being made on LinkedIn breakdown into four […]
The Price of DIY Video Marketing Maybe Costing You
On average, 6 out of ten solopreneur marketers will do their own video marketing thinking it is saving them money when in the long run it is costing them more than they saved. Why? Waste of Time Most small business and entrepreneurs do not take into account the amount of time they spend producing videos. […]
OTT Video Marketing is Taking Off
If you have not heard about OTT Media or OTT Video Marketing you are about to get an eye full. OTT (Over-The-Top) video marketing has been around a few years now and we at SyncLab Media are excited to have been involved with providing production for OTT programs since 2017. So what is OTT media? […]
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