I have frequent discussions about what I do with many people and sometime during this talk I will be asked.. Where is the money in golf? My short answer is..”In the Pockets of the golfers of the world.” Surely, the golf consumer and golfer who plays golf is …
Is the FedEx Cup Really Helping Golf?
Naturally, the humorous commercials and the great writing done for their advertisement is getting FedEx’s sponsorship budget a good ride. But, what about GOLF? Is Golf getting a positive image from what the golfing world is seeing played during this series of eliminations tournaments. It is understood that the PGA Tour Professionals all are …
What Gives Golf a Bad Name?
The Most Over Used Term in Social Media
Why Tiger Woods Is Touch to Beat
Social Media: Misunderstood in Golf Industry
With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]
5 Ways to Build Your Existence on Twitter Without Spamming
If you have been out on Twitter recently then you are well aware of the large volumes of spamming Posts. Yes, Twitter Spam is similar to the email spamming but in this case it is coming from hundreds of misguided internet marketers. You have seen them. They are the Tweeters who feel their worthiness online […]
What Private Country Clubs Will Have to Do to Survive
Several questions arise when discussing today’s Private Country Club’s survivability. What is causing Country Clubs to fail? What can Country Clubs do to avoid bankruptcy? What is the attitude towards Country Club lifestyle by the next generations golfers? Just to mention a few. I discussed most of this in my recent blog..Why Are Country Club […]
Shoring Up Your Business with Golf
As is the case with most social functions I attend, the conversation about a business’ environment and economy generally takes center stage. Last evening’s dinner discussion at the club was no exception. For me these gatherings are times for me to listen to what others are saying. Having lived and survived more difficult business …
Turn Up the Innovation Dial in Your Business
I was having dinner this evening with a table full of friends and clients and as is always the case the focus of the table’s conversation eventually turned to everyone wanting to know how my new business, IBGS, is doing. Since the majority of my social and business acquaintances are business owners or executives of […]
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