I still see a lot of content being published online talking about SEO this and SEO that. This use to be interesting reading back a couple of years, but things have changed. What has changed? Well, first of all consumers’ thinking has changed. Consumers are better educated about how the internet works and most know all about the tricks many businesses use to get in front of them to push their services or products. This includes search engine results.
Consumers are real people and they have brains. Today, the consumer have learned nearly every search result on the first two pages offered up by the search engine is forked up by the engines by design. In other words, those results are paid to be put there and most of them…over 80%..do not have anything to do with what the consumer is searching..or at least that is what my study over the past few months is showing.
So, the question business people now ask… Is SEO Dead? Answer, no, but it is dying of a slow death.
It does get aggravating when you search for car wash and you get results for washing machine businesses and plumbers. What is Google thinking? Their business is based on providing relevant results to their search. So what happened? Better yet..what are consumers to do now?
The answer to this question is not an easy one to answer. However, looking at this issue as a consumer I would say this issue of paid placement on the Search Engines needs to be redone if the search engines want to remain relevant and used.
What are you thoughts?
I just became comfortable using SEO in a sentence, things are changing very quickly and it is hard to keep up. What will we be doing next year?