Having produced podcasts for about 10 years now, I can say the Perils of podcasting out weigh the promise. Granted, Podcasting is much more popular today than it was when I started in 2004. But believe me when I say..Podcasting is Hard and if not done RIGHT is a waste of time. So, if you are going to podcast..think quality. If you can't afford quality you can't afford podcasting.
Podcasting: The Promise And Perils Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. It’s also a bit of a warning sign to mass and mainstream media, as niche content takes hold.