How often do your work on marketing strategy? Do you even have a marketing strategy? How about a video marketing strategy?
Sadly, the answer we get from these questions we ask clients is not good.
Over 65% of the businesses we have talked to over the past three months have no strategy of any kind. 75% have a business plan but no marketing strategy. And a whopping 88% have never developed a video marketing strategy.
WHY?
Most solopreneurs and owners of very small businesses have a fear of video marketing costing too much. Unfortunately, entrepreneurs and small businesses are who need video marketing the most.
Other reasons why businesses do not have a video marketing strategy have to do with them having the feeling they have enough expertise within their business to initiate their own video marketing.
Many of the larger businesses who attend a lot of sales leadership conferences drink a lot of the “video marketing is a waste of their time and funds” Koolaide.
Fight Change
Yes, there are still a large number of businesses refusing to see the need to change how they market their services or products. These businesses will spend tens of thousands of dollars WOWing their clients and potential clients with tickets to sporting events or week-long hunting trips.
There is nothing wrong with the one-on-one approach to selling services or products. However, having a personal touch does not negate the demand consumers have for videos.
The Answer:
There is no doubt video marketing can be expensive. Having videos produced when there is no strategy for them to follow is a waste of time and money.
Thinking that having just one video produced is also a failed marketing strategy.
The need for a robust video marketing strategy is paramount. More importantly, a video marketing strategy developed by an experienced consulting and production firm like SyncLab Media would be profound.
If you are needing your video marketing strategy developed or refreshed, give SyncLab Media a call today.
Then, let me know how I can help.
