Sometimes I wonder if people using smartphones to post videos to LinkedIn really know how portrait formatted videos degrade their brand image? If they only knew!
Several times a month one of our clients will show me a LinkedIn video produced in portrait format and tell me… “I hope you are not going to produce something like this for me!?”
I have blogged on the parallels of producing portrait videos before.
Enough With the Portrait Format Videos
What Consumers Would Like to See Less of On LinkedIn
Things You Probably Do Not Want to Be Told
Poor Quality Videos Produce Poor Reviews
How Do You Tell Someone Their Digital Marketing Sucks?
It’s Your Image, Why Ruin It?
I reassure our clients monthly that we would never lower our standards to produce anything in portrait format.
Yes, I get it…Portrait format videos are easier to produce for people who use smartphones but that does not mean the viewers like them.
And…yes, I know there are hundreds of reviews and studies that contradict what I am saying. I have seen a few dozen of them and when I look to their sources all seem to have an affiliation to one of the social sites that only take portrait videos or to phone manufacturers who are out to sell more phones.
The fact is, landscape format is what the entire world has been brought up watching at home and at business on their TV’s and monitors on their desks. Portrait style of video is a lazy way of videoing for the none caring. Even reputable news media is reluctant to use smartphone videos their viewers send in when it is produced in portrait format.
Makes A Difference When Marketing
However, for video marketing, the landscape format of video attracts many more viewers. It puzzels me when so many people who are out to be experts in their fields choose to follow trends that take away from their goal.
Really hope someday more people will allow logic to dictate how they market and they stop using Hope as a marketing strategy.
Let me know how I can help.
