There is no question about it, video marketing is now the leading form of marketing today.
For the best in video marketing and production contact SyncLab Media.
Brands are now using videos as their main form of marketing. Reports clearly show businesses who use videos grow their revenues 49% faster than non-video users.
Posting videos more frequently makes sense because it creates a deeper connection with your customers. It’s different from posting text because your audience gets to see your mannerism, tone of voice, and surroundings.
Videos create an intimate connection with your consumers that builds trust and which leads to them like you.
And as a business, this is what you should strive for because even if you are marketing to B2B you are dealing with people. Connecting to your customers individually is how you win in marketing. Video marketing is a sure way to get you there.
Here are 5 ways to strengthen your video marketing strategy.
1. Identify Target Audience
Video Marketing is about reaching the right people. Yes, everyone wants to make a viral video, however, very few viral videos get people to convert or buy something?
This is why focusing on your target audience is important. Your target audience are consumers who need what you offer.
How do you identify your target audience for your video marketing?
You should know your product or services demographics (gender, age, location, language, income bracket, education)
Make sure you know what you are trying to achieve with the video? Are the videos for brand awareness, sales, nurture leads, or generate leads?
Where would they consume these videos?
Every business aims for a positive ROI, but no business will get an ROI if the right people aren’t connecting with them. So, pinpoint who your target audience is and go after them, the process becomes easier.
2. Include a Call to Action.
What’s the point of producing a video if you’re not turning them into generating leads to paying customers? Yes, using the videos to create awareness is great but what’s even better is turning a viewer into a paying customer.
Customers need a nudge, and a call-to-action provides that nudge. It points them to what it is you want them to do and also motivates them to do what you’ve asked.
So how do you leverage your call-to-action to get people to take action?
- Have a Call To Action at the Beginning.
- Tell your viewers what to expect.
- Lead viewers to your website or the landing page that provides more product or service information.
- Make the CTA easy to find and click.
3. Have Only Quality Video Produced
Most small to mid-size businesses struggle with this question.
Should you use your in-house staff to produce videos or outsource video production?
Not many small businesses have the capital to purchase the video equipment needed to produce videos at the quality consumers demand. Nor, do small businesses have to budget to hire on an in-house video production team.
The only logical step will be to hire a video marketing agency to do the work for you.
By hiring a video production agency, you should get higher quality videos, save yourself from purchasing equipment, and you can scale much quicker.
4. Tell Your Story
There’s no point in creating video content if you don’t tell your story. Video content allows you to be more expressive, so don’t hold back.
Storytelling takes the connection you want to make with your consumers and takes it to a higher level. Videos offer the ability to have a one-on-one conversation and share your experiences with your consumers. Storytelling takes many forms.
Here are a few types of stories you should share:
- Inspirational message
- Testimonials
- Personal experience
- Behind-the-scenes
- How to do something
- Things that are Trending
- List of Facts
5. Optimize Videos
In order to optimize your videos so you hit your target audience, you need to understand the rules of each of the platforms you upload your videos.
It’s best to keep videos short for Twitter and Instagram. For Youtube, you’re free to make it longer and target it accordingly.
So, to improve the SEO of your videos follow these tips.
- Do your keyword research.
- Keep your titles short below 60 characters.
- Add links to your website.
- Include tags for the various keywords
- Optimize your videos for mobile users
Best optimization is to promote your videos on the right channels
Every video marketing strategy should be aimed at finding new business. With videos, you must place them on the right channels to get the desired results.
The beauty of video content is it not only offers a more visually appealing type of content, but it allows your business to reach out to more customers and expand your online presence.
Using the right channels helps achieve these.
So, how do you select the right channels for your video marketing?
The most effective video marketing channels are:
- Youtube
- Search engines
- Blogs
- Emails
- and social media.
Just remember, you have to select a channel based on your target audience’s user-behavior and demographics.
As you can see, video marketing can be overwhelming to even the most innovative and creative-minded businesses. That is why the smarter business leaders, executives, and owners do not attempt to waste their time and budget by attempting to do their own video marketing. They will hire an experienced video marketing and consulting firm like SyncLab Media. Give them a call to learn more about the video marketing strategy that fits your business’ needs.
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