I know, you have heard it before but now you have to face the fact that a business without videos today is on the verge of going extinct.
So, how did the business world get to this breaking point?
Where You Missed the Boat
Ever since YouTube was launched, videos have attracted billions of more potential consumers than simple text content.
Then with the advent of smarter devices, phones, laptops, and, now, OTT’s triggered the mass demand for even more videos. This is where as many as 30% of businesses today missed the boat by not having a video marketing strategy developed.
Yes, it is still a fact a video is worth more than a million words and now studies are confirming videos are producing millions of dollars in revenue to those who use them!
Considering more than one billion hours of YouTube content that is being accessed every single day there no surprise that over 87% of online marketers use video content and today are putting well over 75% of their marketing budget into video marketing.
Everything, from how-to videos to entertaining video content that informs consumers on a new product, is moving consumers to buy.
85% of the US internet audience watches videos online.
The fact now is…video viewing makes up the bulk of the trillions of terabytes of internet traffic.
The question we get nearly every day is….how does video marketing work?
The following points soundly answer that question.
1) Videos Move Consumers
Unless you have been under a rock for the past ten years you know that 90% of consumers watch videos on their phones. The mobile device market is an extremely important playing field for businesses. The number of smartphone users globally is exploding.
According to Google, mobile users are 2 times more likely to watch a video advertisement than their counterparts who use laptops or television.
However, the most important development is smartphone users are more likely to share your video with their thousands of friends.
Videos on a landing page can increase conversions by 80% or more
2) Videos engage your consumers
Every client we have at one time or the other have looked at their web traffic stats and wondered what the secret sauce is to drive more consumers to their site. The secret sauce is “VIDEOS”.
Videos up to 2 minutes long get the most engagement
Forbes study recently concluded that websites that include videos on their homepage experience a 280% increase in time spent on the site compared to those business websites without videos.
If you are in e-commerce this becomes an extremely important metric for you. Besides, an engaged user is more likely to have a greater understanding of your product after watching your explainer video and 90% more likely to click your call-to-action button!
3) Videos Better Deliver Your Message
The power of clear communication lies in using scripted videos.
The Fact:
- 95% of consumers remember the message from a video compared to a measly 10% who will remotely remember messages from a text.
- YouTube has over a billion users, almost one-third of total internet users.
- Videos help clarify the message being sent to consumers
- …which leads to a better understanding of a product.
- …which leads to sales and an increase in revenue.
4) Videos Increase Product Visibility
What is directly in the consumer’s sight, is always going to be on the consumer’s mind.
Video drives a 157% increase in organic traffic from SERPs.
With well-optimized videos, your business will have a 53x higher chance of appearing on the front page of a Google search.
A quality produced video also has an excellent chance of being discovered on the 2nd largest search engine – YouTube.
However, to achieve this the videos have to be optimized for SEO with appropriate titles and descriptions. This makes the pivotal difference when it comes to the right audience discovering your business website and is the primary reason businesses need to turn their video marketing over to experienced professionals.
5) Videos Build Social Reach
The major social networks today spend a lot of money to ensure newer improved features requiring the use of video. YouTube leads rules the nest with LIVE Streaming. With Facebook and Instagram’s Live video features struggling to develop a quality product.
The average user spends around 2 1/2 hours per day on social media, and most of that time is spent on consuming videos.
Creative, well-produced videos placed on relevant social media networks will give your business the chance to develop a loyal following of trusted consumers.
If the video content is relatable to the consumer’s interest and the video is produced in a manner that does not insult their intelligence, they will end up sharing the videos with others.
Your social following quickly become brand ambassadors for your business! Social video generates 12 times more shares than text and images combined.
6) Videos WILL Increase ROI
Not only do videos pay off in the long run by boosting conversions and sales, but they also make an immediate impact on your discoverability and engagement rate.
Emails containing videos see their click-through rates increase by up to 300%!
You can even increase email opening rates by 19% by simply mentioning the word ‘video’ in your subject line.
In fact, 88% of marketers are satisfied with the ROI of their social media video marketing efforts.
For new products, explainer videos work the best. They open a window for consumers to understand the product or service’s value.
As many as 74% of consumers said that they actually made a purchase of a product after watching an explainer video! Yes, that is a solid fact.
7) A Series of Quality Produced Videos is a Bundle of Valuable Assets
There are still a few business leaders who still think the cost of creating a video is high. As mentioned, they are probably the businesses walking through the valley of death.
It is very important to keep in mind that when a video is produced correctly the footage from a single video can be used to produce other videos. An experienced video marketing firm can create a lot of assets out of the one video!
For example, from the existing footage of a video a teaser promotional video out of your existing footage.
Teasers build anticipation among the target audience and get the buzz started.
Use parts of the original video to create static creatives, relatable memes, GIFs etc. You can even rehash an old video to create a new one.
An experienced video marketing firm can create endless possibilities from just one video.
Working with a video marketing firm will create smart strategies that strategically deploy appropriate videos over the long term and can ensure your business stands tall among the rest.
Videos add a personal connection by talking to the consumers, not at them in a clear, concise, and simple manner.
Videos also help build trust between you and potential consumers, which can translate to successful business transactions.
Next Steps:
First, you should have a video marketing strategy in place and to get hold of a smart video marketing firm, like SyncLab Media. We help create the videos you desire and we do that in an exceptionally cost-effective and efficient manner.
Don’t become a business going extinct because you are not using quality produced videos to market. It’s time to move out of that 1980 way of doing business.
Let me know how I can help.
