Frequently we hear from business leaders ranting negatively about digital marketing agencies who still see video marketing as a secondary approach to marketing.
We get an ear full about how video marketing agencies focus only on buying Facebook ads and using smartphone videos.
Granted these are times Facebook ads and smartphone videos can be part of a video marketing strategy, but only very few businesses would benefit from only using that strategy.
So, what should today’s video marketing strategy be built on?
If the Videos Are not Quality Produced Then Why Bother?
A sound video marketing strategy should always be based on quality produced videos and should be at the forefront of the overall marketing strategy.
Consumers Desire Frequent Videos
Video Podcasting or a series of product explainer videos are not proving to be great ways to keep a product’s brand in front of their consumers.
OTT’s Rule
Distributing a series of videos on and OTT (Over the Top TV) is now opening more doors for businesses.
Video Marketing Has Changed Marketing
Video Marketing has changed the way to market. Unfortunately, there seem to be many marketing agencies and businesses that have not made the change. Come see us at SyncLab Media if you are ready to make the change.
Let me know how I can help. SyncLabMedia.com
