Did You See Their Crappy Video?
Have you ever gone to a social gathering where there were people standing off in the distance pointing at you and whispering something to each other?
That usually means they are saying something about you or about something you did, or did not, do.
Viewers Will Never Tell
Humans are just that way. People will NEVER tell you to your face anything negative or how they feel about something they heard you say or do. However, they will quickly tell everyone else everything about what they do not like about you or what you do.
That is what viewers of your digital marketing are doing. Especially if you are using video marketing and posting poorly produced videos to YouTube.
Poor Videos Will Kill Your Brand
It is really easy to hurt your brand by producing low-quality videos. Unless you are a very popular celebrity it would not be wise to post junk videos for your businesses.
Those smartphone videos of you holding a selfy stick walking down a hiking trail talking about a problem you can solve is more than likely not working to help develop you as an expert.
The video interview of you driving around town with a wannabe social influencers is also more than likely hurting your brand’s image.
Even the ZOOM calls that many people are using are getting consumers to start saying…“Ho, they shouldn’t have done that!!”
And you really don’t want to hear what people are saying about people posting webcam podcasts with them wearing headphones with a Mic stuck in their face.
Too Many Better Produced Videos to Choose From
Most consumers are not going to take the time to share with you their thoughts on what they think about your video. There are just way too many other videos produced at a much higher quality for consumers to stop and give you a review.
The best thing to do before you start down the road of self-produced video marketing, or having your videos produced by someone who is just out to sell you a video, reach out to a video consulting firm like SyncLab Media.
Stop The Rumor Mill
SyncLab Media will help develop a sound strategy based on the type and style of videos your consumers will watch. If they agree that a crazy style video is what your brand needs then they know how to produce it in the highest quality. And yes, smartphone videos can be used as part of your strategy but not the only form of video production.
Contact SyncLab Media, or stop by their studio in Venture X Dallas by the Galleria. synclabmedia.com info@synclabmedia.com
