If you are a LinkedIn veteran like me you definitely have noticed since the COVID-19 pandemic the increase of LinkedIn users’ content. I would say LinkedIn is getting noisy!
Naturally, with so many people currently hunkered down at home observing the lockdown, there is going to be a conversion of energy previously spent on personalized business networking to now being frequent posts to the LinkedIn userbase on nearly everything.
Here are a few types of LinkedIn posts that make the most noise.
Awful Mobile Device Videos
What is causing the greatest aggravation on the increase in LinkedIn posts are the poorly produced mobile device videos.
This covers videos produced by:
- Go-Pro type devices
- Tablets
- Smartphones
Granted, it is easy to turn on the camera on your phone and record your thoughts to video.
However, 99% of the time the point of whatever was talked about is quickly lost due to the production quality.
Things like:
- Bad Audio
- Jerky movements
- Distracting backgrounds
- Low or too bright lighting
- Rambling on talking
… make the video worthless to watch.
LinkedIn Lead Generating Programs
Another assumption many LinkedIn users have bought into is the thought that EVERY LinkedIn user is a “patsy”!
The volume has really been turned up on the number of spammy type LinkedIn posts pitching LinkedIn Lead Generating programs.
It has been one of the deepest mystery of life why anyone in their right mind would think selling business leads farmed from LinkedIn to LinkedIn users is productive.
Individuals who pitch these programs obviously feel those who buy into LinkedIn lead generation programs are lazy..and maybe they are.
Granted, having a list of business people who state they are interested in your product or services would be a wonderful experience.
Unfortunately, the trustworthiness of those lists being really filled with interested consumers is lacking immensely.
This makes these sales pitches that fill the LinkedIn stream nothing but aggravating noise.
ClickBait
The latest phenomena to arrive in the LinkedIn stream is ClickBait posts.
ClickBait posts originated on Facebook…suspected to be created by Facebook…and quickly became a mainstay on Twitter.
Now with a large portion of the world’s business people stuck at home the ClickBait posts have now spilled over to the LinkedIn update stream.
Need A Volume Control
Needless to say, LinkedIn needs a better volume control. LinkedIn users need to be able to turn now the noise.
In a quick round-robin to a dozen or so business associates on my LinkedIn chat list, over 80% of them have turned off all notifications from LinkedIn and 90% have started to block posts that are not from their 1st line of connections.
I certain that is not what LinkedIn wants its users to do.
So, until we can get control…guess all us LinkedInders will have to wear earplugs.
Let me know how we can help.
