Another question I am being asked by business owners feeling the current economy slowly grinding to a stop is…
What should we be doing while we ride out the Coronavirus pandemic?
SyncLab Media is finding we are feeling the same as many of the thousands of small businesses in North Texas. Fortunately, we have decided to not panic but address this issue logically like every business who still has their doors open should be doing.
Yes, this is a time to be frugal and to invest your funds wisely. So, what should you be doing while you waiting out the slow down in the economy and not spend a lot of money?
My suggestion is to take a deep breath and, instead of trying to force a situation that is larger than you, take a step back and start doing all of the things you say you never have time to do.
Things like reviewing your business operations. Now would be a good time to sit down and review your processes and make the changes you keep saying you need to do.
The big one you should be thinking about doing right now is to review your marketing strategy. It is a sure bet you are going to have to market your brand differently once this crisis is over.
As soon as the shutdowns are lifted, consumers are going to rush out to refill their depleted supplies. But before they do they will have spent hours on YouTube reviewing every product and service they are going to need.
Your need to set your business apart from your competitors is going to be greater than it has ever been. If you do not have a video for these consumers to watch they are just going to run right by your brand.
What will it take to set your brand apart from others?
Videos!!! (Period) Video marketing will be more important than ever. More importantly, those videos need to be produced and distributed before the shutdowns are lifted meaning you need to go to work now and hire your video marketing consultants to help develop your strategy.
SyncLab Media’s doors are open and will remain open throughout this economic shutdown. Contact them now and let’s get to work on getting ahead of the rush make to normal.
synclabmedia.com info@synclabmedia.com
