The role of the Executive Producer is to oversee the work of the producer on behalf of the studio, the financiers or the distributors.
Know the Difference in Good and Bad Video Projects
Executive Producers must be able to identify commercial, marketable projects.
They will ensure the video is completed on time, within budget, and to agreed artistic and technical standards set by the studio.
An Executive Producer secures the underlying rights to the project.
In major productions, the Executive Producer maybe a representative or COO of the film studio.
When the Camera is Turned On
During production Executive Producers may be involved in some aspects of scripting, casting, and crewing.
EP’s usually are experienced industry practitioners, who have usually worked previously for a number of years in any one of a variety of roles, such as producer, writer, director or script editor.
Executive Producers are able to take on a role in the production crew if need be.
Most Executive Producers have some hands-on experience in operations management.
The executive producer usually supervises the creative content.
Turn The Production Over to the Professionals
Typically, Executive Producers are not involved in the technical aspects of the videography process but play a crucial role in ensuring the project goes into production on time.
The executive producer initiates the Pre-Production organization of the video and will play the lead in the conducting of the all-important Pre-Production meeting or meetings.
There sometimes can be several Executive Producers on a video production who may take the lead role in areas such as content development, sponsor coordination or special effects production.
Executive Producers must be excellent negotiators and able to “Read People” for their value to the video production process.
They need a keen business sense, an intimate knowledge of all aspects of video production, production financing, digital marketing, and distribution.
The Executive Producer is responsibility for how the video turns out and usually is the one who carries the blame if the video is not produced successfully.
Executive Producing is not for the light-hearted and for someone who cannot manage crisis or stress.
I’m rather excited to be the Executive Producer for all SyncLab Media productions. I find it rewarding and take pride in what video producers, video podcasters and businesses who need videos bring to me to oversee.
I make sure the producer gets what they are paying for. Maybe you could be an Executive Producer.
Let me know how I can help.
