How are you to know if you can trust someone if you can’t be in the same room with them?
This is the issue many businesses are facing when they attempt to market to consumers outside their local scope.
Skittish Market Prevails
Consumers are getting very skittish about who they are talking to online. They have good reason to be.
Ever since the internet was created there has been this Darkside filled with people, places and (Now) things created to mess things up for those who fall for their scams.
Once one person, or business, is scammed they tell ten others to beware and those ten tell ten others who tell ten others.
Within a short moment, millions of the people who you need to do business with will not question everything on the internet so as to keep from running into what others have run into.
Foreign Influence
90% of the time the scams being dished out to millions of consumers are coming from sources outside the recipient’s local scope or region. This is why many consumers will rightfully not do business with anyone they do not know who they cannot meet in person or have not met in person.
Still, there are many business people who feel their local scope is too limited. Sometimes these businesses that feel they need to market outside their local market base their thinking on how they have their product or service priced. They cannot compete in their local market at their price range so they open their offers up to the world in hopes that ‘volume sales’ will create success.
Darkside Marketing
Unfortunately, the Darkside…the businesses who offer malicious products and services… also markets globally using many of the same tactics and strategies normal more benevolent businesses use. this is what muddies the trustworthiness between the good and bad businesses confronting consumers.
Solution
The solution is not a popular one but one that needs to be adopted by more businesses. Marketing to local consumers has become the strategy more businesses need to develop if they want to gain a foothold in their market. Small businesses that have only one location need to have a strong local establishment with consumers locally before they phase in a global marketing strategy.
Once a business has a strong local presence, that trustworthiness they have built with their loyal local consumer base can be the foundation they use to build upon a national and then worldwide sales strategy. The risk of failure is very high attempting to marketing globally without having a solid local consumer base.
B2B and B2C Consumers Are Human
Consumers in the business-to-consumer market and business-to-business industries are humans and it is human nature to not trust someone they cannot meet in person.
No matter how hard the Darkside tries or the misguided digtial marketing agencies of the world attempt to push global marketing strategies, the internet is not going to EVER change human nature.
Marketing to Local Consumers Wins the Day
To be safe and have a better chance for immediate success, reach out to your local consumers first.
Let me know how I can help.
