I am asked frequently by influence marketers how they can become more relevant in their industry.
How Popular Can Someone Be?
I find it rather humorous to be asked by someone who obviously influences a large number of real people to become more influential.
Attempting to be more relevant is a problem in itself. It is like someone being voted most popular in their high school and asking some how they can be more popular. How much more popular can someone be?
Simple Fast Way to Become More Influential
There are ways to becoming more influential and can be done rather simply and quickly.
It is called Video Marketing.
Yes, video marketing. If an influencer is not using videos and they are influential in their market then videos will definitely boost the number of people they influence.
84% of influence marketers report that videos helped them increase their influence.
Influencer marketing is appealing because influencers are people who already have a large, engaged and active base of followers who are particularly interested in their niche.
Influencer Videos Really Work
An influencer video is a type of sponsored content video created by a YouTuber, Instagramer, or other influencer that promotes a brand. Influencer Videos are expected to increase 82 percent by 2021. But don’t think this increase will be in the number of smartphone type videos.
Quality produced videos done either in a studio or professionally directed and produced location shoot, will be the standard level of quality for Influencer Videos.
Will Not Break the Bank
Sure, quality produced videos require a higher level of investment, but the ROI is quick and will not break the bank. ust make sure to find a video marketing consulting agency that has experience in marketing and video production. Many of them are not.
Videos that help influencers become more influential are worth the money.
If you haven’t used influencer video as part of your campaign now’s the time to give it a try.
Contact SyncLab Media to learn more about what it is, how it works, and how you can make it work for your brand.
Then after you make that call and get started in becoming more influential…let me know how I can help.
