Are you one of the hundreds of million bloggers or content providers or influence marketers who are burning out? If you are,  let me tell you it is to be expected.

It happens.  Everyone content blogger will hit the wall sooner than later.  Some will hit the wall rapidly and others will not run out of gas for maybe a year.  Bottomline…you will burnout.

And, yes it happens to best to us.  Me…I burnout at the drop of a hat..for which I carry a hat in each hand. 

I jest because I have been around the content provider business for a very long time and I have gone in and out of burnout a few times each year.  You can consider me an expert on dealing with content provider burnout.

What Causes Burnout?

Burnout comes in many forms and from many vehicles.  The number one thing that brings on burnout has to do with feeling like what you are offering the residence of La-La-Land is not wanted or needed. 

Actually, feeling what you offer or what you have to say is not of interest to anyone could be the entire top 10 reasons for content provider burnout.

What I see is the issue that produces not only my burnout but more than 10 million other content provides each year and that is the lack of anyone engaging with the content that is offered.

How to Avoid Burnout?

According to Google Search, there are over 1.3 Million articles, blogs, social media posts and videos offering you help on avoiding burnout. 

Naturally, I did not read all 1.3 million but out of the few articles I read today, I got that Developing a Plan and staying focused on the plan is the top advice many of these people who say they have burnout before are telling you to do to avoid burnout. 

I agree with these articles.  Having a strategy for what you are doing out here is the only way to survive.  However, even having a strategy can lead to burnout.

Why It Is Not Working?

The so-called experts of the content provider burnout world are telling you that offering only expert advice will produce viewer engagement.  However, I personally cannot vouch for their reasoning.

Offering up daily advice and problem solving does nothing if the viewers of the content do not acknowledge they have read what was provided.

Who Has Control of Content Provider Burnout?

Obviously, who has control of the content provider’s burnout is YOU!…the viewer…the person who took the time to read the article, blog or video.  And, what control do you have?

Bet you were not aware you were causing millions of people to stop offering some very value content…and are keeping millions more from offering up their experience that is very valuable to YOU.

Yes, you… not making a comment or providing feedback to the content provider is resulting in a large number of residents of La-La-Land to burnout.   Shame on you.  

Why Are Viewers Not Making Comment or Providing Feedback?

OH, I know.  I am a viewer of content as well.   I review more videos than I can remember.  I read articles on LinkedIn every day. 

Heck, just writing this blog I read 15 of the million articles Google provided me on my search of..“Why Am I Not Enjoying Writing Blogs”.  

And, YES, I am guilty of not making a comment on their blogs.

Why?  Well like you, I don’t like getting SPAMMED after I make a comment.  

Over 85% of the blogs I read have some sort of POP-UP that comes up after I post a comment.  And generally, me making a comment required me to sign in or create a profile. 

The time it takes a viewer to make a comment on a stranger’s blog is way too long.  Thus…is why 99% of viewers do not engage.

Unfortunately, the SPAM thing is a two-way street.   

The Spammers love posting a comment on blogs and dropping in links to spammy products.  As a result, bloggers like me will take the comment box off the blog…which defeats the purpose of blogging.   

The real people who read the blogs or content see the spammy comments and do not want to get involved…so they will not leave a comment.

SO, are Spammers the cause of content providers’ burnout???  Answer: Probably!!!!

So What Is the Solution?

The bottomline: the world of online social networking and the residents La-La-Land need to get real.  There is a huge need for there to be stiff penalties in place for spamming comments.  They need to be strong enough to deter people from making them.  

What To Do Until Then?

I would suggest sharing this blog as part of your social media.  Sites like LinkedIn and Twitter have strong anti-spam policies and actually have hired thousands of people to review posts for SPAM.  What they do with spammers is a secret but I have this vision of the plotline used in the NetFlix series Blacklist as what LinkedIn does to spammers. 

Unfortunately, I have been blogging for over 15 years and there has been nothing done to help content providers through their burnout.   So my advice to you is to…Let me know how I can help.