GlobalWebIndex shows 60% of internet users watch and stream video regardless of the fact these videos are live or just random social videos.
This means these viewers:
- Have more time
- Are better at using technology
- And they like learning via watching.
Older Audience is Growing
According to Social Flagship 2019 report 72% of the social media audience consists of the age group of 16 to 24 years, The report explains that although right now, the younger audience is in abundance, over time the older viewers will increase.
Social networking is now becoming more focused on entertainment. Most of the consumers who use social networks either consume visuals or they want to view streaming videos.
Where the majority of the internet markets stills rely on video games, brands are now becoming more conscious towards where their advertisement is done and where their ad shows.
Most brand’s marketing was done formally via blogging, social posts, and print media. That all has changed due to consumer’s appetites for content has changed.
Consumers no longer have time to read long, boring content. They scroll through the post without reading it. This is where video comes in.
Videos Have Become Part of Everyday Life
Generation Z users are now consuming videos as a part of learning, education, suggestion, and even entertainment. This is the reason brands are now becoming more conscious about producing video-based content that is:
- more entertaining,
- better at engaging people
- without giving too little or too much information.
Videos Confirm Opinions
Since the beginning of video marketing, a lot has changed and these changes have affected the engagement pattern of the users. According to reports done in 2016 more people were into sharing opinion using videos.
As time passed now people are becoming more sensitive towards sharing their own life or opinion online. They are looking for entrainment based better content. They are also looking for things to buy and opinions on what to buy next.
This passive networking is now less purpose-driven and more entrainment driven. This means that in order to market a product, brands need to build a content strategy that is entertaining for the viewer as well as informative.
Brands Need More Influence Marketers
Since it is quite challenging for brands to come up with creative content for all their products and then built a viewership to reach out to more people they have started to reach out to people who are already producing videos.
This is exactly where influencers come into the marketing industry. These social media influencers already have their audience and because they have a certain type of content which attracts a certain type of audience it is easier for the brands to reach out to them and get their work done rather than doing it on their own.
There is no way to ignore the fact that the younger audience is now more reliable on the videos. Younger consumers look up to influencer when they buy products and they ask for opinions when they are in need.
This means as this generation will grow there will be an increase in the older audience, which means that preferences might change.
The report explains that out of ten internet users, four will follow the brands that they like or use. A quarter of them will just follow the brands because they are thinking of buying from them in the future.
Videos Influence Buyers
This means influencing people via using video is easier if the target is more towards entertaining them rather than selling them with visible ideas.
Study shows in the last two years, the rate of people watching videos of their favorite celebrities or vloggers have increased. These videos are entertaining yet have a suggestive way of telling people to buy products.
Moreover, other more recent reports also explain that out of all the video viewers, 50% of the people watch tutorials on how to do something.
This means that now is a high time for brands to reach out to social media influencers if they want to sell their products better and if they want to have a laser-sharp audience focus. This will save brands a lot of money, as these social media influencers don’t charge a hefty fee for providing better work.
To learn more about how video marketing is taking over traditional marketing, contact SyncLab Media. synclabmedia.com
