Video marketing has been the number one form of internet marketing for over four years.
So, why are there still so many businesses not using video as part of their digital marketing?
The number one reason we are given by business leaders on why they are not using video marketing has to do with fear.
That is right..business owners..mostly entrepreneurs, are afraid they will spend money on video-centric digital marketing and not get a return on the funds spent. True, that could happen if the business person does not have a strategy or produce quality videos that deliver a consistent message frequently.
Their next fear has to do with not feeling anyone is going to watch the videos. There is always the chance that would happen, but the likelihood is it will is slight. Especially if the videos are high quality and well thought out. Several studies are showing that incorporating video into a company’s landing page can increase conversions by 80% or more (EyeView Digital)
Then there is that nagging falsehood businesses who use B2B marketing have that their industry is immune to any type of video marketing. This myth was blown away a few years ago with several studies done by the leading B2B industry representatives showed that over 90% of users say that videos are helpful in the decision-making process (Source: Hubspot). Plus, 70% of B2B marketers think that video is more effective than any other form of converting qualified leads (Content Marketing Institute)
So, what are some of the types of videos that would help these business people overcome their fear of using a video-centric digital marketing strategy?
Video Blogging or video podcasting has become a centerpiece of many business’ video-centric digital marketing.
Here are 3 Reasons Why You Should Be Video Blogging
- Cost Effective: The main cost of anything Video is the production costs. With Video Blogging or Video Podcasting, several episodes can be videoed at one time cutting down the cost by 40%.
- Greater Popularity: Right now videos produced using an episodic series type of production, like vlogging or video podcasting, is very popular. Video Podcasts are watched by interested viewers who rather see what someone is talking about than trying to figure it out from listening to a podcast
- Easier Delivery of Call to Action: Videos are the best vehicle to use a businesses Call-To-Action (CTA). With video blogging and video podcasting, the CTA can be delivered frequently and without having to say it over and over during the program.
There are no excuses for business people to have a fear of the cost, the lack of viewers or thinking that a video-centric digital marketing strategy would be a waste of effort. Video Blogging and Video Podcasting are just one of a dozen video-centric strategies that can be used to deliver your business’ message.
Contact SyncLab Media to learn more about how video podcasting can satisfy your video marketing needs without drain your bank account. We are use an email away videopodcasting@synclabmedia.com
Let me know how I can help.
