But, I’m not cut out for video.
I hear this a lot.
Granted I have seen a lot of people who “have a face for radio”. It is a fact there are some people who probably should not be put in front of a camera.
However, if you are one of these people, please don’t sell yourself short by avoiding video marketing.
There are entrepreneurs and small business people who never get in front of the camera but are very successful at using Video Marketing.
How do they do it?
It is not a secret that many businesses chose to hire a spokesperson to represent their brand. Spokesperson branding is somewhat different that influencer marketing which is being overused. Actually, a brand spokesperson has proven to more accepted by consumers than many of the top influencer marketers.
But isn’t having a spokesperson expensive?
The answer is, unfortunately, yes, but like the businesses who choose to not use a video-centric digital marketing strategy, can you afford not to use video-centric digital marketing???
How much are businesses losing in market share and revenue because they balk at the expense of using videos or having a spokesperson represent their brand? The answer is that business who do not use video marketing because of the expensive are losing at a minimum of 25% of the consumers in their immediate market.
Fortunately, using a spokesperson for your brand does not have to be expensive.
There are a large number of people who are not yet well known or are just starting their careers as actors or going for a degree in media communications, who would be excellent at being a spokesperson for your brand. Since many of them are just getting starting they do not demand a high fee for their services. This would keep the cost of spokesperson marketing to within an affordable range.
There is much more to consider than costs.
Improved Credibility
According to studies done going back to 1989 up to 2018, the credibility and persuasiveness of an on video spokesperson depend on four dimensions:
- Goodwill and fairness (e.g., unselfishness),
- Prestige (e.g., power, status),
- Expertise (e.g., competence),
- Self-presentation (e.g., confidence).
Spokespersons who portray these traits will build lasting credibility to your brand.
Competitive Advantage
If you do not use video-centric digital marketing you are now at a considerable disadvantage compared to your competition who are using video marketing. Having a spokesperson for your brand will give you a tremendous advantage over competitors who do not use influencer marketing.
Spokesperson Marketing Budgets are on the rise.
According to a study conducted by Linqia, 39% of marketers say they plan to increase their spokesperson marketing budget in 2018. … Only 7% of marketers in the study said that they will be spending less than $10,000 on their video-centric digital marketing campaigns in 2019, meaning that 93% of business are going to budget well over $10,000 for their annual video marketing.
If you are one of the 16% of the entrepreneurs or solopreneurs in the business world who just do not have the funds to spend on spokesperson marketing it would be a smart move to find out what budget you need to compete in your market.
Contact SyncLab Media to learn more about spokesperson and influencer marketing. spokesperson@synclabmedia.com
You will be surprised at what you will learn.
Let me know how I can help!
