Over the past 3 years, we have had a concerningly large number of business leaders come to us after nearly ruined their image as a professional in their industry.
Most of the negative image was the result of posting very poorly produced videos. The rest of their negative image came from how they tried to defend the poorly produced videos.
It doesn’t take much to turn off consumers today and poorly produced videos are starting to rub them raw.
Bad audio, lighting and camera work (shaky, out of focus and shoddy green screen effect) were what we saw was the problem with their videos.
Bad Audio Hurts
It doesn’t take much to draw a consumer’s attention away from the message being delivered. If they can’t hear what is being said over the background noise or the static in the microphone being used, then there is not much of a reason for consumers to watch the video. There is a reason why most professional video production firms hire audio engineers. The audio makes the video.
Can’t See the Message
Bad lighting or no lighting is another flaw in videos that consumers will not watch. Professional video crews usually have a lighting engineer on staff. At the minimum, an experienced cameraman would know if the lighting is off by looking thru viewer.
Put Down the Smartphone
Smartphones are great for the birthday parties and soccer game videos, but for business videos, they just do not work. As little as a year ago, consumers accepted smartphone videos as being New and Edgy. Now videos produced by smartphones quickly get clicked OFF by consumers.
Shake-Shake-Shake
Thankfully the selfie pole days are behind us. Nowadays, it not unheard of social influencers hiring a videographer for the day to follow them around and shot what looks like selfie videos. Now that consumers refuse to watch handheld, selfie-pole videos business people have moved away from using them. Instead, they hire a video production firm to produce clever creatively produced videos that consumers will refer to their friends.
Think Quality
Today, your professional image is on the line. Consumers go out of their way to search for videos about the business they are going to do business with. They go to LinkedIn to see if they can find the owners and executives of a business and then look to see if they have a profile video. Then they search for Explainer videos. After that, they go to the social networks to see what type of videos they are posting. This is where the professional image takes a nose dive.
Being social is one thing, but producing quality video and being social using that video is what consumers expect. So, respect your professional image…respect your consumers and respect yourself by only producing quality professionally produced videos. The ROI will be in how your consumers react to you respecting their wants and needs.
Give Synclab Media a call to learn more about how quality video production can help your business deliver a clearer message.
Let me know how I can help.
