There’s something about a LIVE-Stream that people enjoy. It makes them feel like they are part of an active, engaged audience. From interviews to industry tips, How-To’s, product announcements and special events, LIVE-Streaming allows your viewers to feel like they’re in on the action

Viewers can feel a sense of camaraderie by actively participating with contests, polls, and especially when their comments and questions are acknowledged by the presenters.

Cost Effective

Before LIVE Streaming was invented, most businesses relied on TV broadcasting or single use video content production, which can be very costly. Estimates for a 60 second commercial produced for television in Los Angeles, for example, is roughly $17,000.

Today, popular sites like YouTube and Facebook allow users to broadcast live with the push of a button. For companies wanting to invest in a more professional LIVE Streaming image, SyncLab Media’s LIVE Streaming Video Marketing Subscriptions start at a few hundred dollars per month depending on the level of subscription.

Engaging

Because of social media, it’s easy for companies to get feedback from customers and fans through likes, favorites, and comments, especially from your LIVE Streaming video.

Facebook reported that “people comment more than 10 times more on Facebook Live videos than on regular videos.”

Dunkin Donuts saw massive success with its first live video on Facebook: “It generated nearly 40,000 views and more than 5,000 interactions on social media.”

Easily Shareable

Social media dominates digital marketing campaigns, especially because it allows for easy sharing. It’s all about quick, repeated, and consistent exposure to both your audience and people who are similar to your primary audience.

Facebook promotes LIVE Streaming videos by showing friend interactions and suggesting LIVE-Stream content. Furthermore, once the LIVE-Stream has concluded, the broadcaster can save the video and post it to their Facebook page..

One company hosted a small LIVE Streamed event: Twenty people watched. Then they posted the video to their page and asked viewers to share the video, and 16 did.

Thanks to the shares, “the live stream had a total reach of over 3,000 people and over 800 views.” Use the sharing options on social media, ask your followers to share, and you can use your LIVE Streaming content to help expand your audience.

Builds Trust and Authority

Consumers prefer to buy from brands they trust. Customers associate trustworthiness with quality and excellent service. One way to build trust is by creating LIVE Stream video content to showcase subject matter authority.

A stellar example of using video to portray transparency is TWiT and its “TheTech Guy” program. In this video series, they showcase all things Tech.

Your company can follow TWiT’s example by using LIVE Streaming to demonstrate subject matter expertise to audiences outside of your consumer base.

LIVE Stream video earns more positive comments and likes on social media, both of which further the impression of a trustworthy brand.

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