For the past five years, reports prove video-centric digital marketing strategies produce more than a break-even ROI. So, why is your business still not using videos in their digital marketing?
If your only answer is video marketing cost too much you really need to ask yourself how expensive will your marketing be if you do not use videos in your marketing?
Quality focused Video Production is expensive and from all indications will continue to be the most costly part of your marketing budget.
Studies now show the amount of lost revenue from not using a video-centric digital marketing strategy was far more than the cost of the video production outlined in the strategy.
Why is this happening?
Lack of understanding of:
- how videos fit in the strategy is one reason.
- why videos are needed.
- the change in consumers now wanting videos over written content.
STATS
- Videos embedded in your website lead to 80% in conversions.
- Emails containing video get a 96% higher click-through rate when compared to non-video emails.
- Video marketers get 66% more qualified leads a year.
- Video marketers enjoy a 54% increase in brand awareness.
Sure video marketing is a costly part of doing business but like everything else that is part of doing business, quality videos should be budgeted for each year.
Let me know how I can help.
