You have seen them…the quotes someone sent to you to inspire you.  …but for what?

Do these inspirational posts to Twitter and LinkedIn mean anything or they just more of the growing Click Bait?

Are They Needed?

I can only imagine that there are recipients of the thousands of inspiring messages or there would not be so many being posted.

But, What is behind so many business people feeling these type of posts have value?

I thought at first when I started seeing so many people…some of them I know…posting only quotes and inspirational phrases that it was just that I  have been out here in Cyber Space for too long. But, no, that was not the case.

I had several people ask me why there is a need for so many people to post inspirational quotes? This means the volume of inspirational posts is aggravating others as well.

SO, I gave a quick shout out to a few people I know who started posting nothing but inspiring thoughts.  Yes, they took offense to question ..What’s Up with quotes?  Seems I exposed a few weaknesses in their digital marketing strategy.  They all seemed to think the inspirational posts was “Their way of building trust!”.  But, they all admitted it was not working.  We I suggested more viable strategies they seemed to have begrudgingly committed (under contract) to using someone else’s strategy   

When I evaluated what is behind the posting of inspirational phrases I found most are part of different types of PR campaigns.  The posts are to draw you in to hire them as a speaker or coach or..gasp…buy something.  The phrases or content is to portray a calming trustworthy image to what really is not….you know…the putting lipstick on a pig strategy.

Is There a Strategy?

However, these questions keep coming up.  Is this strategy the best strategy? 

What do these inspirational posts do to a brand image if quotes or Taglines are all they ever post?

A quick survey of bystanders seems to show that these well-done designs, filled with words to inspire someone, really are not working to do what they were intended to do.   Actually, if they are seen too frequently, coming from the same person, the opposite happens.

The consumers these inspirational or famous quotes are intended truly need some inspiration to keep them doing what they are out here to do.  Unfortunately, the way these consumers prefer to be inspired is through receiving the message in person…not in a daily or hourly post on Twitter or LinkedIn.

They would rather search for a video that shows the person delivering the message.  It is something about seeing a real live person delivering a message or inspirational phrase that is better than reading the word.

What does all this mean?

Bottom-Line:  In today’s visual world, where there is a LED screen in nearly every hand, videos are the way to deliver a message.  Running a very close second is Podcasts…for the people like me who have a face for Podcasting.

For those who are not ready for video or have not developed their digital marketing strategy, it might be best to go back to posting well-crafted blogs or short announcements than spending hours using Canva creating smart looking display ads showcasing your favorite words of inspiration. 

Contact an experienced videographer who has a team of creative mines on staff to develop how best to deliver your message with videos.

Don’t know where to go to get help?  Well…let me know how I can help.