Here is a great article on 3 Reasons Influencer Marketing is Not Performing Well
The debate will go on forever between the benefits of developing your own social media influencer and find an existing influencer who is already influencing the market you are in.
Training an employee to become an all-around representative would be more cost-effective. However, if there is an individual out there drawing attention to your market it would be smart to check to see if they are a good fit.
The winner will be developing your own influencer.
Why?
Because most influence marketers who are posting content about your industry do not post exactly what is needed to attract buyers…just entertain them.
Nothing wrong with entertaining them..but entertaining them to BUY is why you are looking for..right?
Developing an Affiliate Program for your services or products works well for B2C businesses. However, there has been some effectiveness using Affiliate Marketing in the B2B.
Better Use for Influencers
Throw in a person to influence to entertain potential customers and you get a 40% improvement in your product’s visibility to your market.
Influencer marketing combined with a video-centric affiliate program is the best ways to showcase your brand and your target customers.
But like any other marketing method, it can fail to produce the desired results if your influence marketer does not do their part.
The key to a successful influencer marketing campaign is in its detailed planning and implementation.
Influencer marketing can be the perfect solution to boost your revenue.
All of the above points will ensure your influencer marketing efforts yield fruitful results.
Contact SyncLab Media to set up some time to learn more about video-centric digital marketing.
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