Maybe it’s time to revamp your business operations. Why?
If your business is struggling and you are not able to retain customers it could be your business’ operations is working against your marketing efforts.
Every business should take time each year to enhance, change or do away with obsolete, inefficient and worthless processes hindering the profitability of the business.
Operations Leads the Way
The operations management team need to be able to assist their marketing team in rapidly moving from an old 1990 attitude of “Set-it and forget-it” traditional marketing strategies to developing a more flexible video-centric digital marketing plan . Video Marketing is a must to survive in today’s market.
Digital marketing has finally taken center stage for every business in every industry. If a business does not have at least a Profile Video they will be quickly left behind by their competitors who have taken digital marketing seriously.
- Studies from HubSpot show 74% of the people who watched a video to learn more about a product or service ended up buying it.
- That same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
- This means, not only does video help people engage with your brand and learn more about your offerings, but it also convinces them to purchase your products.
Stronger Operations
If there is s downside to increases sales is it increases the pressure on the business’ operations team. If the operations team is not on board with the marketing team in developing the overall video-centric digital marketing strategy they more than likely are not going to be able to handle the increase in production needed to keep up with the added sales.
This means problem-solving skills will be in high demand especially among the people who make up the operations management team. If the company does not have an operations director experienced in quickly solving problems then the company will be at risk of not meeting their consumer’s expectations. This could be where a business needs to revamp its operation to compete.
Quality Demand Increases
Quality demands put even more pressure on the operations team. Most of the quality issues businesses experience will be caused by poor quality operations. Most of the time poor quality is a result of inadequate human resources.
To maintain the high-quality consumers demand the company will need to have an adequate dedicated workforce free from having to cover too many non-operations work functions. Nothing is worse than pulling in your operations team to perform sales duties leaving the operations of the business at risk.
The quality control measures a company represents are developed and implemented by the operations team. The operations management team develops and delivers all the company’s services and products.
If your business has to operate without a operations team, it is definitely time you revamp your business operations.
Let me know how I can help.
