Every once in a while I nerd out on SEO..Why? Well, if you are going to do anything on the internet you need to know how it works.  If you are going to do business, or just hack around with a Fun Blog, you need to know how SEO works on the Internet.  

For the foreseeable future, Google is the 900lb gorilla of the Internet.  This means when Google does something you better listen.  If Google Changes something, you better change with it.

So what has changed you need to look into?

Google announced back in April that is will stop supporting its very popular URL Shortner, goo.gl.  After March 2019 you will no longer be able to use goo.le. 

To keep me from going into a long monolog of what is going on I thought the following excerpt for an SEO Expert would cut to the chase.

The following is an excerpt from the SEO Intelligence Agency:

Why Was goo.gl Killed?

We’ve seen Google services come and go. When Google kills off the services we use a lot, it’s frustrating. However, Google is moving people towards dynamic links.

We are even seeing Dynamic URLs in Google Adwords. Instead of mourning the loss of goo.gl, get on board with dynamic links because all signs are pointing to Google giving preference to these.

What Are Dynamic Links?

Big Brother has been created into a link. Kidding. Sort of. Dynamic Links change depending the habits of the person that clicks them. The idea is that the internet will become more fluid. Fluidity is needed with people bouncing between computer, mobile apps, native apps, IOS and Android.

You own an app on your phone. You click a link. Your link opens that part of your app up that you want to see. If you click the link but don’t have the app, you will be directed to the download page. The links will also be built to know if you should be directed to an IOS download page or an Android download page.

Dynamic Links allows various situations to be built into the link to cater to the user for a faster and better experience.

Should You Switch To Dynamic Links Instead of Shorteners?

It’s still too early to tell, but we can see that Google is forging ahead in that direction.

Firebase is a owned by Google and is a dev platform for mobile and app creation. Without further testing, we don’t know yet the impact the dynamic links from Firebase can have.

To create a restrictive experience rather than a fluid one, a URL shortener gets the job done just fine.

Don’t rule out Firebase as purely for app devs.  You know we will be testing this one!

**Special thanks to Clint Butler for being forward thinking and focused on figuring out Firebase’s Dynamic Ads.

So, are you ready to change with Google?  Probably not.  If that is the case you either need to find a training class to attend that will bring you up to speed with how to operate on the internet or find someone to handle all these changes for you.

Let me know How I can help.