There are a number of reasons business executives should blog.
- Builds credibility and strengthen professional brand: A simple post by an executive of a company gives them the opportunity to prove their expertise and thought leadership through their original and authentic voice. Their blog becomes part of the dynamic portfolio that becomes part of their profile. In other words, blogging is a way to position an execitive and company as an industry leader using a form of digital storytelling.
- Puts a human face on a brand: Executives who blog amplify their reach, and put a human face on the company. Some executives have even found success in using their blog as a forum to respond to company events. Many executives today use blogging to address public relations nightmares.
- Executive Blogging is scalable and shareable: LinkedIn is the world’s largest professional network, with 332 million members. That’s a lot of potential pairs of eyes! .
- Blogging translates to success offline: Businesses leaders and executives who blog have gotten job offers, secured speaking engagements, been interviewed by major news outlets like Fox or picked up by publications like The New York Times, and made valuable new connections as a direct result of of their blogging.
2017 is expected to be the year blogs will be required by brand executives in order to satisfy consumer’s need to know more about a product or service offered by the company they manage. There will be a lot at stake for those executives who buck off the change marketing has made. For those who accept the change, success will be their reward.
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