So You want to be social, be relevant, be found and be influential? If that is what you want, why aren’t you using Google+?
Is it because you are afraid of being social, relevant, found and influential? Or, is it you are not comfortable with the fact you would have to go against peer pressure that claim Google+ is dead?
Either case, if you are not using Google+ as your go-to social platform you are not going to be able to be found.
Sure, Google is not marketing Google+ like it should and there are way too many .gifs, marketers posting from 3rd party social media management systems and SEO’ers filling up the social space. That doesn’t mean it is not a social network.
Actually, if you really after the social aspects of the internet then Google+ is the only place I have found…and I have used them all…where you can be effectively social.
Being Social
I’m not talking about floating around like a social butterfly clicking on the +1 button in hopes to trick Google into thinking you are someone…those days ended in 2011. I’m talking about stopping by a Plussers post and reading what someone has to say and leaving a comment. That is being social online.
Being Relevant
As far as being relevant, how can you be considered relevant if nobody can find you online. Well over 90% of the people using the internet use Google to find other likeminded people.
Being Found
Google places Google+ users into the search field before it starts to look at other social platforms. That means your content is more than likely not going to be found if you use one of the other less relevant, Google Friendly, social platforms.
Being Influential
Now, as far as the goal you have to become an influencer. That is not going to happen by ignoring Google+. If you calculate your success of influence over your social space by the number of Followers, Likes or Whatevers, then you really are lacking a complete understanding of what being an influencer is really all about.
Consumers, and online socialites, who have been on the internet more than 10 minutes know how easy it is buy influence…or the appearance of being influential. They also know how interaction to one’s social space can be purchased. This goes on all of the time and there are huge businesses built around the business plan of manipulating the internet.
Organic Social
True influence status can only be maintained if it is organically produced.
Becoming an influencer is not accomplished by following what other wannabe influencers say or do. Being an influencer surely is not someone who takes the advice from anyone. An influencer is someone who produces content that is social, relevant and is easily found. That is not going to happen without having establishing a presence where people are looking for influencing.
Social Media is now mainstream and has been since Google launched Google+. Now if Google would just believe in what they have created as being worth more than they think it is, more of us can enjoy the social and safe environment of Google+
Join me on Google+ and let’s see how we can be more social. Let me know how I can help.
