No surprise videos are consumer’s preferred method of gathering information about a product or service. Here are three reasons videos deliver a better and clearer message.
Show and Tell
One minute of video content is equivalent of writing 3,600 blogs! If you wrote one blog an hour, it would take you 150 days to achieve the impact of just one 60 second video.
100 Million Internet Users Watch At Least One Video Each Day.
Over 45% of Internet users (comScore) view at least one video online over the course of a month. The average user is exposed to more than 32 videos in a month, increasing the chances your marketing message will be seen. The best results are achieved from entertaining, educational, creative and concise content directed to a targeted audience.
More Entertaining
A professionally produced video offers more than a HD Camera shots and audio. They are professionally scripted so as to tell a story or to expand on a point. Videos can offer animation to information. 85% of consumers will buy a product or service from a business that produces entertaining promotional videos.
Build Trustworthiness
Videos allow the owner of the business to be seen. Consumers prefer to see the person they will be doing business with. Videos of customer testimonials also provides consumers information concerning the product’s quality.
Video content in the form of a Video Blog, Product demonstration and How To presentations are what consumers are searching Google to find. If your business is not engaging a video centric digital marketing agency to have videos produced they need to be.
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