Why Isn’t Google Marketing Google+?

Every time I attend a social media networking gathering I am hit with the same ‘old’ questions… “What’s this Google+ ‘Thing’ all about?  Nobody uses it, so why does Google keep it around?”

I can’t argue the fact that the answers to these questions are really more for Google to answer than for me to expand more on my opinion of Google+.  However, I still stand strong to the fact Google+ is much more of a benefit to businesses and brands than they will give it credit.

The real answer to the question people ask me is more of yet another question…Why isn’t Google Market Google Plus..or +?  Am I the only one asking this question?

Mainstream Marketing

Since I can’t get anyone from Google to answer this question…nor found where anyone else has attempted to answer why Google is not putting more more mainstream marketing resources behind Google+…, I can only assume Google has no answer either.

After all, Google is really not a Marketing company…or is it?  Their main core of business is in selling AdWords and advertisement on the Google search engine.  All of the other Google products and services are all related to enhancing their core product including Google+.

Google does market its AdWords, Partnership Programs and from time to time it will throw a bone out to the market on another endeavor Google engineers are developing, but on the most part Google really suck at Marketing.  

The 900lb Gorilla

Many will argue Google does not have to Market.  It is the 900lb gorilla in the room of Data retrieval, but for how much longer?

Google has the cashflow to pay for a top notch marketing campaign for Google+.  So, why aren’t they marketing Google+?

Google+ Marketing Plan

Let me get back to Google+.  Obviously, Google+ is Google’s attempt to venture into the already established overly saturated Social Networking arena.  The Google+ platform is much, much more eye appealing and depth of features is to most overwhelming which probably why Google+ is not used by many.

However, if more people, businesses and brands where to see the mainstream media using G+ like they tout the other social spaces this would certainly to get more people to use G+….but wait, that would require marketing Google+.  

If more Google executives would send more Google representatives to media related conferences to set up a 2000sq/ft exhibit of nothing but Google+ there would be excitement generated so as get more people to see Google cares about Google+..but…again…that would mean Google would be marketing Google+. 

Just think what would be gained if Google managers ‘suited up’, hit the road and gave the mainstream fortune 500 marketing directors a seminar on how Google+ works for them.   Oh..but, wait…that would be marketing Google+, wouldn’t it?

It just seems like all of the things Google should do to help answer the questions people, businesses and brands have about Google+ would be considered Marketing…which Google doesn’t seem to want to do.

So, the question still remains..Why isn’t Google Marketing Google+?

Let me know how I can help.