Seems many businesses are still struggling with the need to for developing a solid digital marketing strategy. Many are still holding on to their view of social media as being just a fad. As a result they will attempt to skirt the need to fully commit to a solid digital marketing strategy.
Two Reasons a Business’ Digital Marketing Strategy Fails
There are a number of reasons businesses will not commit to developing a solid digital marketing strategy. Here are the top two reasons most businesses will report as being why they do not believe in social media..
- The cost related to digital marketing is usually the first stumbling block many businesses owners will put in the way of initiating a social media campaign. They will rationalize their decision for not developing a complete or effective marketing campaign by saying…“After all, digital marketing is not ‘real marketing’ so why would I want to pay for something is just a fad?”
- Then there are those businesses who buy into the need for a strategy and see the value of the cost for developing a solid digital marketing plan but then make the mistake of not staffing up with the dedicated people needed to make the strategy work. They instead will take someone out of their operations and add the responsibilities of implementing the digital marketing to everything else they have to do to keep the business afloat.
The ol saying..‘You have to spend money to make money’ has never sounded more true when it comes to developing an effective digital marketing strategy. The same thing goes for the length of time a business will have to commit to spending to receive the results digital marketing will produce.
Takes Longer To Produce Better Results
Just a little as two years ago a business could ‘buy’ their way to being successful online. Unfortunately, the competition for those big bucks push the ‘paid for influence’ peddlers into the dark corners of internet marketing.
With Google taking back how that influence is created there now are better SEO controls. This resulted in businesses changing to a more logical process which includes good old fashion trust building methods of organic marketing.
Effective digital marketing now take time and an ample staff of real people to interact online with consumers. However, there is a bright side to this change. The results produced from a dedicated digital marketing strategy are far more long lasting than the ‘in-your-face billboard’ method of marketing businesses were using a few years ago.
To be successful in today’s business world you are going to have to dedicated to doing whatever it takes. A successful digital marketing strategy will need dedicated human resources in order to work. It could be time your business hires the needed human resources.
Let me know how I can help.
