I have people who use Google+ ask me frequently how Google+ has changed online social networking. My answer has been derived from the past three years of studying the impact Google+ has made on the online social economy. What I have found Google+ has clearly changed is the way people socialize online.
Social Search
People no longer have the patiences to stare at 140 characters and attempt to make sense of 100 characters of Hashtags to determine what that was all about. People are not interested in going online to get sent to them invitations to agricultural games or none stop announcements for 40 year high school reunions.
Search Is Social
People today Search for the things they want to be involved with and then tell others where they found the information. They search for other people who have the same interest and…yes…they search for products and services they need. Each time they find something they share it with their Google+ community. This is where Google+ leads the way in helping people experience Social Search.
Social Media ≠ Social Search
Social Search is taking Social Media’s place. The way advertisements are viewed today is through consumers searching Google. Where does 90% of the content Google offers someone who uses Google Search? Yes, that answer would be Google+..not Facebook, Not Twitter, and only sometimes LinkedIn (because LinkedIn is starting to ‘Get It’.)
Learn to Use Google+
Social Search started when Google+ started and it is here to stay. If you are not using Google+ you soon will need to be if you intend to communicate with real live people. I’ll explain in upcoming blogs more about the changes to social media and the move to social search.
So, until then…Let me know how I can help.
