Is your business not seeing successful conversion rates? Maybe you need help on drawing not only potential customers, but the “ideal” customer. Understanding your customer’s character can help you do just that. It will also help you produce more effective content.
Get to Know Your Customers
Before you start marketing, get to know your customers. This can be by either having them fill out a form, or actually talking to them personally. Knowing what your customers want and their concerns will help you to better market for them. Some things you want to consider are:
- Average Annual Income
- Gender
- Age
- Religious Beliefs
- Level of Internet literacy
- Where they shop
- Where they live
By knowing this information, you can better target your customers. This is very important for businesses to do in order to create the most effective marketing. For example, if a real estate agent is selling homes in a new development, it might appeal to small families. So cost is an important factor, but small families also tend to listen to their instincts when they purchase something. You content may seem like it is appealing the right type of customers, but you need to make sure you address their lifestyle too. Your business will want to talk about the parks nearby, the community, and schools in the neighborhood. On the contrary, if the house appeals to older people and retirees, then your marketing style should change to fit their wants. You would want to talk about the walkways, nearby grocery stores, and dog parks. Older people have more savings, but do not care as much about the future of the neighborhood.
Communicate and Market More Effectively
By understanding your customer’s character and knowing more about their lifestyle, your business will be able to communicate and market more effectively to fit your customers’ needs. This in turn will help your business to attract more customers and sell more products.
