OK, first of all, I am in agreement Google+ is growing in popularity everyday, so, why am I still hearing from my digital marketing peers that they are getting reports that less than 1% of the consumer market using Google+?
The way I see it is Google…yes GOOGLE…needs to hit the streets to market Google+ to those who say nobody they know uses Google+.
No, this does not mean for Google to have a billion dollar ad campaign put on at the NHL Finals..though that would help. And, it does not mean Google’s frontline executive icons be keynote speakers at anther tech-fest that only Google cheerleaders attend.
What it means is Google needs to show the skeptics..the people who don’t use G+ because they don’t know anyone who uses G+…why they should use G+.
There are three things Google should do..right now..to shore up the waning popularity of Google+.
1 Put Boots On The Ground
It is one thing to get a tech evangelist like Guy Kawasaki to use his brain power to face off the masses of negative Facebookers for a few years as a G+ cheerleader, but it is a whole other thing to have thousands of Google managers knocking on digital marketing agency’s doors to pitch them on using G+.
There are so many things that would change from just this one action.
2 Reach Out To Loyalist
While those Google Managers are in town, why not meet with the Google+ loyalist and get their feedback on how their platform is really used.
Hear what people like and don’t like. This would give Google first hand knowledge on the high level of dislike tens of thousands of people have for auto-awesomes and .gifs.
Just changing a few things would keep people from leaving G+ out of disgust.
3 Have Local Conferences
Not everything in Plusserville circles around Mountainview, CA. There are a large number of G+ users around the world who would like to learn more about G+ but are not able..or interested in..flying across country to attend a lecture.
Google needs to create more live..in real life..opportunities for people to learn more about all of the features G+ offers and what G+ does to enhance a person’s social and professional aspirations.
Just these three things would stop Plussers from leaving G+ and would get even more people to find out why Google+ is the ONLY place to be.
Let me know how I can help.
