Scot Duke
Seems I get asked these questions from time to time..
Why are you so active on Google+?
Why are you so passionate about showing people how to use Google+?
What’s the deal with Mr Business Golf?
Here’s Why!
Naturally, the people who ask me these questions have just ran across my digital footprint and I assume are surprised to see a guy my age with so much practical knowledge of the do’s and don’t of social media.
The fact is, I have been out here in La-La-Land for over half the lives of many of the people who are asking me these questions. Yes, since 1999 I have been plowing around the internet finding out how social networking worked. I won’t go into my complete history of my existence out here but will say that Mark Zuckerburg was in junior high when I joined my first social network under an assumed name.
Why I am still around is probably the better question to answer for those of you who are still reading. To tell you the complete story will take a bit and maybe a series of blogs..so here goes.
I find the internet a fascinating world. In the beginning my reason for learning more about the internet was based on me rapidly running into being forced into retirement via the era of corporate America feeling anyone over 30 was too old. So, I needed to find something else to do. Naturally, as most people who have worked over 30 years for the same company the thought of doing something different was chilling, but not for me.
Wanted to Work In Golf Industry
I wanted to do something else and golf was something I really enjoyed. Having put on dozen of golf tournaments and events for the employees of the company and working directly with the PGA to make those happen I thought maybe working for the PGA would be a cool job. My effort to work inside of Golf lead me to helping Golf from the outside by using my extensive training in project and operations management to identify what was causing business people to stop playing the game of golf.
What the PGA saw, back in 2000, was a the beginning of the dip in the golf economy which they predicted would bottom out in 2005. They were off by three years with the golf economy hitting bottom in 2008.
What the PGA saw was a sag in the middle of their economy. The Golf economy is based on a linear scale which is connected on one end by the golfer who plays golf once or twice a year and spends on average less than $500 a year on golf. On the other end of the spectrum is the mega billion revenue generator professional golf tournaments. These two extremes in the golf industry economy were tied together with the golfers who spent their money on golf to promote their business. Since 2 our of 3 golfers fall into the business golfer ranking it was import to the PGA to find out why they were leaving golf..and taking their credit cards with them.
This is where my journey lead me to begin validating what works, and what does not, in La-La-Land. Make sure to check out Part 2 to learn more about Why I Do What I Do!
Let me know how I can help.
