It only takes a few minutes viewing your Google Plus stream before you notice that Video’s are one of the top forms of communication.  The most exciting part is now the predominate viewers of the Google+ stream is…?   Yes, Consumers!!

Videos are becoming the consumer’s preferred form of content absorption.  So why aren’t more businesses using video marketing?

Video Marketing Will Become Mainstream

Branding a business using video is a channel of marketing  many of businesses overlook. Why? Fear is generally the reason why many business don’t do things.

Businesses first impression to video marketing it is too expensive, which it can be if you use a production company focused on their outcome and not the clients. This fear of high costs results in many businesses feeling they need to produce their videos themselves to save money.  When they start the process of producing their own videos thy quickly face the reality they don’t have the equipment, don’t know how, don’t have the time, and/or don’t like the way we look on video.

YouTube and Google+ Will Take Control of the Social Spaces

Whatever the reason, business owners are not utilizing video marketing as much as they should.

This is concerning since studies are showing consumers are starting to use YouTube more than the Google Search engine when it comes to finding information about a product or service.  The good news is, Google+ is connected to YouTube making the interaction consumers have on YouTube visible on Google+.

Overall, what this really means is consumers are checking out a business online before they purchase their product.  If the business is not there…and if they do not have a video showing consumers their product of service..or if the business uses a laptop, web-cam or cellphone to produce the video…the consumer will click to the next business that takes their video marketing seriously.

Professional Productions Are A  Must

Even with this fast growing consumer interest in consuming informational video three out of five businesses are not using videos to market their business.  Out of those three who are using videos, two of them are attempting to produce the video themselves, via web-cam or cellphones.  Only 1 in five businesses are taking video marketing seriously, which coincidentally are the same businesses experiencing increases in profitability.

Here are 4 reasons why businesses should be using video in their marketing:

1. By 2016 videos will be the number form of marketing.
2. Videos will become the mainstream form of social networking.
3. Interaction with consumers will increase
4. Consumer brand loyalty will be initiated through video viewing.

Video marketing done correctly has a tremendous value to the a business’ success.  Adding videos to the a business’ overall marketing campaign is a smart move.

Let me know how I can help.