Bottomline:

Every business needs a digital footprint.

However, where a business establishes their digital footprint will determine if they get results from their online marketing. To say marketing has changed would be the biggest understatement ever.

Establishing a Digital Footprint is very important for businesses today.  Those businesses who got involved with social media years ago and have innovative leadership have more than likely established digital footprints.  But now..it’s time to broaden that influence on the market by using more effective and consumer accepted methods of delivering a message to the market. Fortunately, over the past three years, the dust has settled and the more effective online marketing processes that produce solid results are starting to emerge from the dark.

Here are 3 effective ways to broaden your Digital Footprint.

1  Videos

Consumers today have become more demanding of their time.  The written word is still king of the content consumers require.  However, the consumers have moved away from reading snappy titles to watching Videos on a product or services.

The consumer’s interest in videos has been building for sometime now.  As happens to everything over time, consumers are now very picky of the videos they will watch.  Quality is the name of the game for the videos consumers will view today.  If it is not produced in HD with quality sound the video will be watched for just a few seconds.  Gone are the days where a person sits in front of a laptop in their bedroom or executive suite and lecture on the virtues of a product or service.  Studies made by SyncLab Media indicate consumer’s interest in a video improves when the video is sharp and the audio is clear.

Videos are now the standard for product and service marketing

2  Google Plus (+)

Now, where should a business post the videos once they produced?

Since 2011 Google+, the social platform managed by Google, has had a tight focus on quality.  Quality content, quality interaction and now quality digital media.  This includes videos.  Google wisely saw where SEO was going and knew it needed to take control in order to gain back the consumer’s trust of the Google Search.  Google uses Google+ as it’s first stop for content it provides for a Search.  The more quality content provided in the post on G+ the more likely it will be on the first page of Google Search which is the goal of every business…or it should be.

Videos posted to Google+ have worked their way up to being a provider of quality content.  Again, quality produced videos take their throne as the most used content in the Google Search.  Clearly, posting high quality videos on Google+ would be where businesses should spend their time and money if they are out to get results.

3  YouTube

The marriage of Google+ and YouTube made perfect sense now that video content has taken the lead for consumer preferred video content.  Since the merge of the two powerhouses of social media there are fewer excuses for businesses to no post quality videos.

YouTube has smartly made changes so more attention is given to the videos posted on their platform.  Changes like transcription the audio of the video into Text Content so the Google search spiders can quickly evaluate the content of the video was simply brilliant.  The new editing function that allows for on sight editing and background music insertion makes the DIY process easier.  Of course being able to post to G+ directly from YouTube provides the One-Two punch for effective SEO.

New Direction in Social Media

Today, having a predominate presence on Facebook or Twitter is rapidly becoming inadvisable.  This is primarily due to their screening of what content they will allow to be posted.  However, to have a complete digital footprint having a presences on these platforms for validation purposes only is advisable .

With the weakened global economy more and more businesses are being forced to tighten the budget on their marketing and focus only on putting more energy online where their product or services will be found by real consumers..and not other computer programs as is the case on the more senior of social platforms.  As more businesses make the move to Google+ more quality content will be available for the consumer.

There truly has been a huge change made in social media and how a business produces an influential digital footprint.  These three ways of broadening your business’ presence online only can help if your business is interested in making this change.

Let me know how I can help.