Many people who are new to G+ seem to get hung up with understanding G+ and how to make G+ what they want it to be.  There are many thing G+ will never be..like Facebook or Twitter..and is because G+ is built to offer more and offer it better.  Still there are people who should be using G+ and ignore it’s benefits for an assortment of reasons ranging from never using G+ to just don’t want to deal with change.

So I am out to touch on some of the things G+ offers that can make G+ What You Want it To Be!

Social Only

Most people I talk to want to make G+ their social ONLY center.  They just want to carry on social only with friends.

This usually leads to the remarks they make about not being able finding their friends on G+.

True enough, finding people you know does take some effort on G+, especially if you are trying to find friends who use fake names or character names.  However, most people’s True Friends are on G+ using their real name and as it is for most people, if they are True Friends, you know their Real Name.  I would question the seriousness of the friendship if you only know someone by their pseudonym.

Still, G+ is a very social platform and the network is very powerful especially if you understand how to us G+ Circles.  To be Social Only on G+ is rather easy to do..you just have to be social and Friends and new friends will start to find you.

Business Only

There are those who prefer the public not see them as a person but as a Business.  Why?..who knows?  Logically, if you work for a company, or are the owner of a company, you are a representative of the company and also a Person.  It is understandable if you are working for a company you don’t like or don’t want people to know you work for, but on the most part it is a benefit to be a person first.

On G+ you do have the ability to set up a Business Page..or two..or three.. that are separate from your personal page.  This obviously is set up to keep the scamming companies or companies trying to hide who they are, from setting up shop on G+.

So if you just want to be Business Only you can, but in reality not using your personal page to show people your personal side of life is an opportunity missed.

Social/Business

Then there are the many, many people who get G+ and find that it is easy to be both social and do business.  Many have found out how to use them both to accomplish both.

Using G+ to be social and promote business is what is leading the change in social networking becoming Social Search.  The one common thread G+ offers is the content posted to G+ is immediate searchable on the Google Search Engine.  Again, for the Social Only people, this does not mean much, but the businesses it means the difference in being found instantly on a search engine or not.

Social Search

Obviously, G+ can be what you want it to be and offer the Real World what you want them to see.  However, what the Real World now wants to see on G+ is Real World..Real People..and Real conversation.  Not loud promotions, link only posts and less than social content. They want to see a real photo of a real person and read real words about who they are and what they are about.   Real People want to hear from other real people about what is being said about something Real.

Businesses are wanting to know what consumers are looking for and what they are saying about their business.  They are not looking for knuckleheads or content on posted to hide a person’s identity. The main thing is, businesses should want to talk to their consumers.

The consumers..who are everyone..are interesting in finding out from Real People and Real businesses what the best deals are…who is the business they can trust and overall, where can they go to find both.

Since all of what is offered on G+ is on the Google Search Engine it provides all of what Real people, Real business and Real consumers are looking for.  This is where Social Search get’s its energy.

So make G+ what you want it to be and remember, no matter what you use G+ for..It’s all about Social!

Let me know how I can help!