Within the turmoil created from the ever changing the social spaces are making online more people in business seemed to forget how social networking now works.
As a reminder, here is a Cheat Sheet for people in business to use if they want to develop more business deals online.
Rules for Business Social Networking:
- Be social!
- Repeat Rule #1
There definitely has been a change in developing business through online social networking. Getting in someone’s face during a social event trying to pitch a deal does not work Offline, why would anyone think it would work Online. That offline fast-pitch mentality seems to be growing online and all it is doing is running good people out of the social spaces. A person can get away from the sales pitch offline, but online it seems there is no getting away from those who just post none stop promotions. The clog up the streams to a point all is becoming Spam.
These people who are leaving the social spaces out of disgusted are consumers for a large number of industries. When someone runs others out of the social space it hurts all the rest of the businesses and business people who understand how social networking really works. Something really should be done to educate these people on how social networking and the social media used online has changed.
Not of the new ways of social networking for business has much to do with SEO or black hat internet marketing. It has everything to do with being SOCIAL!
Not too many of the big box social media firms will agree being social for business development works but gathering up hordes of followers, friends or contacts is so 2009 and as the studies are showing that method does not work as well as putting a social face on the brand.
In an effort to help stop this madness here is what is developing out to be the real things a business..of any size… needs to do if they are after being successful in the social space online. If you are in business this should be your outline to change.
The Social Network Matrix for Online Business Development:
- Have a Plan that places being Social first and less emphasis on selling
- Dedicate an individual or group of individuals to reach out to the consumers in a social manor
- Place focus on being personable
- Show the face of the person speaking for the brand, not the logo.
- Post compelling content that is not a sale pitch
- Push interest to the business websites where a compelling design does the business’ selling
- Post links to the company blog
- Build a quality community of people who have been won over by the business’ social efforts
- Personally invite people to a ‘HangOut’ (video chats on Google+)
- Show a diverse interest in other things than the business’ product or service
- Be part of the community not a town crier
- Be witty, humor and fun going
- Find a social space that offers expanded reach outside of the social platform and then make it the business’ Social Home
- Be Patient
Try these out and don’t forget..Be Social! Let me know how I can help.
